The Irish Marketing Podcast: Leading a Global Brand in the Irish...
The latest episode of The Irish Marketing Podcast has dropped.
This week, one of the country’s most respected marketing supremos, Fiona Curtin, marketing director of Heineken Ireland,...
Irish Consumers Accept Resigned Resilence
Irish consumers are undergoing a fundamental shift in mindset and behaviour, moving into what Ipsos B&A researchers describe as an era of “resigned resilience,”...
Out Look: When the City Becomes the Venue
Summer gig season remains one of the clearest examples of how OOH can meet audiences as anticipation builds, journeys begin and live moments unfold.
Opinion: Why the 55+ Consumer is a Misunderstood and Valuable Audience
Marketers need to avoid defaulting to generational clichés when it comes to targeting consumers over the age of 55, writes Aoife Marron, director, REDC...
IAB Ireland Webinar on the Impact of AI in Digital Advertising
IAB Ireland’s AI Working Group is hosting a webinar on Thursday April 23 and a panel of experts will explore how artificial intelligence is...
Orchard Thieves Turns to Creator Networks for Inspiration and Brand Collaboration
The Heinken-owned cider brand Orchard Thieves has announced the launch of the Orchard Thieves Creator Marketplace to support emerging Irish creators through what the...
dmg media Acquires WLR
dmg media Ireland has officially acquired a majority shareholding in Waterford radio station WLR.
The acquisition sees WLR join dmg media Ireland’s expanding portfolio of...
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Brennans Bread Hires Squeeze Technologist for Latest Campaign
Brennans Bread, in collaboration with WPP Media's Invention, has launched a new playful campaign that introduces consumers to the bread’s new official Squeeze Technologist.
According...
Ardmore Reframes the Sustainability Narrative in New Campaign for Dfi
The Belfast-headquartered Ardmore Group has launched a transformative new campaign for the Department for Infrastructure (DfI) designed to reframe the narrative around decarbonisation and...
Tickets Still Available for TAM Ireland’s The Long Lunch
Tickets are still available for TAM Ireland’s The Long Lunch which is back again this year in the Aviva on Thursday, April 23 at...
