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Sky Rolls Out New Campaign to Promote New Streaming Offering

Sky Ireland has launched a new multi-channel campaign to promote its latest digital streaming offering, Sky Stream. The new “plug and play” offering gives customers...

Bauer Media Appoints Eamon Fitzpatrick as Group Commercial Director

Eamon Fitzpatrick is to join Bauer Media Audio Ireland as its new group commercial director. In the newly created position, Fitzpatrick will lead the commercial...

Ian McGrath Joins dentsu as Chief Operations Officer

Ian McGrath has joined dentsu Ireland as its chief operations officer. With over 20 year's experience in the advertising and marketing industry,  both on the...

Digital Audio Consumption Continues to Power Ahead According to IAB Ireland/RED...

Digital audio consumption in Ireland has continued to grow with 78% of Irish adults now consuming some form of digital audio, according to IAB...

With Three Weeks to Go to Entry Deadline New Judges Appointed...

There are just three weeks to go to the entry deadline for the Media Awards 2024. The closing date for entries is March 21st and judging...

Out Look: Virgin Media Unleashes Playtime Retail Takeover

Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home Virgin Media Unleashes Playtime Retail Takeover Virgin Media is...

Sarah Murphy Appointed as Director of Commercial with Virgin Media Television

Virgin Media Television (VMTV) has appointed Sarah Murphy as director of commercial. Murphy joined VMTV three years ago as investment lead and was later appointed...

RTÉ Raidió na Gaeltachta Enters Commercial Advertising Market

RTÉ Raidió na Gaeltachta has made its debut in the commercial advertising market for the first time in its 50-year history. Under the station’s new...

Opinion: The Future of Advertising Agencies

What the advertising agency of the future might look like is anybody’s guess but one thing is crystal clear, it will look a lot...

Opinion: OOH Strategies for Year-Long Narratives

With more and more people embracing year-round resolutions- as opposed to New Year resolutions- OOH has become a powerful tool in the marketing armoury...

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