Public Bodies’ Irish Language Advertising Spend Tops €20m in 2025
Public bodies spent €20.7m on Irish-language advertising in 2025, passing the €20m for the first time, according to an audit by Oifig an Choimisinéara...
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Tesco Ireland Brings Christmas Magic to Life in New Campaign from...
Tesco Ireland has launched its first standalone Christmas advertising campaign in more than a decade, with BBH Dublin creating a festive film that celebrates...
From TikTok to Connemara: Rachael Ryan on Creativity, AI and the...
Former TikTok global research head Rachael Ryan is this week’s guest on The Irish Marketing Podcast- the 60th episode- which has just dropped.
Speaking with...
Core Shortlisted for Effie Awards Europe as 132 Finalists Revealed
Core has been shortlisted for the 2026 Effie Awards Europe for its work with National Broadband Ireland (NBI), as organisers revealed 132 finalists for...
Opinion: Avoiding the AI Efficiency Trap
New research from Havas reveals a growing disconnect between corporate enthusiasm for AI and consumer concerns about trust, transparency and authenticity, writes Darragh Kelly.
There...
Out Look: Out of Home Increasingly Driving Consumer Actions
James Byrne, Marketing Manager, PML Group, with this week’s Out Look on Out of Home
The autumn (R2) 2026 data release of the Republic...
TG4 Marks 30th Anniversary with New Campaign and Streaming Platform
TG4 is marking its 30th anniversary with the launch of a revamped streaming service, a new digital news offering and a major advertising campaign...
The Public House Raises Dead Ideas in Halloween Offer to Spooked...
Irish creative agency The Public House is offering marketing directors the chance to breathe new life into ideas that never made it off the...
AIB and THINKHOUSE Decode Ireland’s Youth Economy
THINKHOUSE has teamed up with AIB to launch a new youth-focused marketing platform called “Powering the Youth Economy.”
As part of the platform, THINKHOUSE worked...
IAB Ireland and Retail Ireland Team Up to Help Retailers Boost...
IAB Ireland and Retail Ireland have joined forces to host a free webinar aimed at helping retailers of all sizes maximise sales during the...
