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Trust in Irish Institutions Continues to Erode According Edelman Trust Barometer

Public trust in a range of Irish institutions remains fragile and uneven, with deep social divides, rising economic anxiety, and a growing “insular mindset”...

Forsman & Bodenfors Wins Grand Prix at Irish Audio Awards

Forsman & Bodenfors was the big winner at the Irish Audio Awards which were held last night in Dublin’s Smock Alley Theatre. The agency picked...

Irish Sponsors Toast Success at the European Sponsorship Awards

The Irish flag was flying high not just in Cheltenham this week but also in London where a large number of Irish entrants were...

The Irish Marketing Podcast: Pitching But Not as We Know It

The latest episode of The Irish Marketing Podcast has dropped and this week we delve into pitching but not as we know it. Every year,...

Out Look: Impactful OOH for St. Patrick’s Day

St Patrick’s Day creates a powerful attention opportunity for brands on OOH, bringing together movement, celebration and shared cultural focus at scale.

MCCP Picks Up Research and Insights Tracking Contract from Aldi Ireland

The Dublin-based branding and strategy company MCCP has been awarded Aldi Ireland's insights tracking programme contract, building on its strategic research and brand direction...

Core Research Shows Ireland is Awash with Cultural Confidence and Optimism

With certain parts of the globe turning green for St Patrick’s Day over the coming days, new research from Core suggests that Ireland is...

Love Irish Food Brand Development Award Now Open for Entries

Love Irish Food have launched the 15th annual Brand Development Award, a marketing prize valued at more than €160,000 aimed at supporting the growth...

Art Imitates Life in New Boys+Girls Campaign for Colourtrend

Boys+Girls has created a new campaign and brand platform for the the Irish family-owned business Colourtrend. The campaign, called “Life Swatches” is part of the new brand platform called “For the Life You Create.”

TBWAIreland Taps the Voice of an Era for New Initiative to...

TBWAIreland is the agency that was behind the much publicised platform TheReplay.ie that was launched this week as part of a collaboration with The...

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