IRS+ Nationwide Campaign Supports Cruinniú na nÓg
A nationwide radio campaign developed by IRS+,the audio intelligence and creative network, is helping to promote this year's Cruinniú na nÓg, which takes place...
Insurer Lets Loose No Drama Llama as Part of New Campaign
As it prepares to celebrate its 25th anniversary, insurer 123.ie has rolled out a new long-term brand platform featuring a character called the "No...
O’Farrell wins European Press Prize
The Irish Mail on Sunday Investigations Editor Michael O’Farrell has won one of European journalism’s highest honours after being named winner of the Investigative...
Out Look: Meeting the Moment at the Vhi Women’s Mini...
Event-led Outdoor is not just about placing media near a busy occasion. It is about understanding how people are moving, what they are likely to be feeling and what sort of message has a right to meet them there.
Talon Appoints Eoin Carroll as Head of Programmatic
Eoin Carroll has been appointed as head of programmatic at the OOH agency Talon Ireland.
The role comes at a pivotal time for Talon Ireland,...
Opinion: YouTube Advertisers Hit The Big Screen
For years, digital marketing treated YouTube as a mobile-first platform built for short-form content within a fast-paced, distraction-heavy environment. That assumption doesn’t really hold...
Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss Sarah McDevitt writes about the importance of...
Opinion: The Most Expensive Thing in Marketing isn’t Media, It’s Your...
Marketing as a Service is the operating model shift Irish CMOs cannot ignore, writes Graham Kinsella, Director, Marketing Transformation, Deloitte Digital and Acne, Ireland.
Marketers...
Heineken 0.0 to Sponsor RTE’S FIFA World Cup Coverage
With the FIFA World Cup kicking off on June 11 with Mexico taking on South Africa, RTÉ has announced Heineken 0.0 as its broadcast...
Zenith Sees Off Rival Core Galacticos to Win Final of RTÉ...
With football fever about the grip much of the world over the next 12 weeks, a team called England, featuring media agency Zenith's finest...
