As Vaccine Hopes Rise, Consumer Sentiment Softens in Latest B&A Research
This latest wave of the B&A Consumer Confidence Barometer was conducted from 15th - 28th October and consumer confidence stood at –71, which is a slight...
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Elverys Taps The Indie List for New Christmas Campaign
The first big creative campaign created by members of The Indie List has been launched by the sports retailer Elvery’s. Called Jack’s Letter, the...
Did Core’s Predictions for 2020 Come Through?
At the start of year, Core Research published its Predict 2020 report which examined the hopes and fears of 1,000 people across the country....
Cinemas Reopen to Movie Goers and Advertisers
It’s been a long time coming but advertising recommences in cinemas from today as movies return to the big screen right across the Republic...
The Marketing Society @50: The 1980s with John Fanning & Roger...
Continuing our weekly series of interviews with the people who have helped shape the Irish marketing landscape over the last 50 years, as part...
Dr Oetker Rolls Out New Campaign Targeting Budding Bakers
Connector by Granite, has launched a new campaign for Dr Oetker called Budding Bakers which is aimed at bakers of all levels.
The campaign features...
Entertainment.ie Produces a Touching Tribute to the Magic of the Cinema
As cinemas around the country re-open for business, entertainment.ie has launched an emotive short film about Irish people’s love for cinema. The short film,...
Marketing Soc’s Future Council’s Winter Event on Dec 10th
The Marketing Society’s Future Council returns on Thursday 10th December 2020 at 12.30pm, with its annual sell-out event featuring guest speakers from SuperValu and...
Huskies Create Hard-Hitting Campaign for St. Vincent de Paul
With the ongoing pandemic wreaking havoc on the finances of many Irish charities, St. Vincent de Paul (SVP) has launched its annual appeal with...
Orla Twomey Appointed Vice Chair of European Advertising Standards Alliance
Orla Twomey, the CEO of the ASAI has been appointed as Vice Chair of the European Advertising Standards Alliance (EASA), of which ASAI is...
