With more and more media groups seeking to reduce their packaging waste, News Ireland is to introduce recyclable paper banding, instead of a plastic wrap, for the supplements that accompany the Sunday Times. The new paper banding will also be offered to advertisers as a new ad format.
The publisher says the initiative is a significant step and is “the final element of News Ireland Ltd’s plastics pledge to remove all single-use plastic used to wrap its titles and inner magazines. The move will reduce the amount of plastic from 15 tonnes to zero in its products. The organisation is currently sourcing 100% of its paper from sustainable management systems”.
According to John Burns, acting editor at the Sunday Times, “We’re very pleased to introduce our new recyclable paper banding. We’ve put plastics at the centre of our sustainability drive, building on work to reduce our emissions further through a variety of initiatives. This new innovative format offers brands a great opportunity to engage with their audience in a unique way.”