Rothco Retains Dublin Bus Account Following Pitch
Rothco, part of Accenture Interactive, has retained the Dublin Bus creative account after a competitive pitch that involved five agencies, including Publicis Dublin, Connelly...
RTÉ Gives GAA Minors a Major Boost
With this year being a year like no other for all aspects of GAA and sport, Electric Ireland, RTÉ and Spark Foundry, part of...
Packed.House Announced as Official Media and Production Partner for Movember
Packed.House, the Irish media and production company has been appointed as the official media and production partner for the Movember campaign in Ireland this...
Irish Tatler to Be Free with the Business Post Every Month
Irish Tatler magazine, which is now owned by the Business Post Media Group, will be distributed free with the Business Post on the second...
IAPI Launches its Creative is Native Platform
IAPI kicked off its “Ireland: Where Creative is Native” initiative this week with an online event that was attended by over 500 people from...
Virgin Media to Launch AdSmart Offering Next Week
In one of the most significant developments in the Irish TV advertising market in years, Virgin Media will roll out the first phase of...
Now Near Next – The Latest View from OOH
Colum Harmon, marketing director, PML Group, with this week’s view from OOH.
Green means GO-OH
Accelerated change is undoubtedly one of the major fallouts from COVID-19....
BBDO Rolls Out Christmas Campaign for Lidl Ireland
BBDO Dublin has rolled out a new Christmas campaign for Lidl Ireland which will be launched tonight, Friday November 8, during the Late Late...
McDonald’s to Sponsor ‘I’m A Celebrity’ on Virgin Media One
Virgin Media Solutions has bagged McDonald’s as the official sponsor of “I’m A Celebrity….Get Me Out Of Here!’ which returns to Virgin Media One on...
Opinion: Diversifying the Consumer Voice Within Market Research
The multinational and multicultural makeup of Irish society must be reflected within all marketing disciplines including market research, writes Carolina Souza e Silva.
The focus...
