Effie Awards Ireland to go Ahead in 2021
After the inaugural Effie Ireland Awards were cancelled due to the global pandemic, IAPI has announced that it is pressing ahead with the awards...
Packed.House Seals New Deals with M&Ms and Grant Thornton
The media and production company, Packed.House has secured the Mars-owned M&Ms brand as the sponsor of its on-demand and streaming section on entertainment.ie for...
Opinion: Local Radio Set to Become Louder in 2021
The power of local radio was clearly evident during the lockdowns of 2020 and this is only going to increase during 2021, writes Peter...
Connector by Granite Launches New Campaign for Plant-It
With the market for meat-free products continuing to soar and forecast to hit $21bn globally by 2025, a new Irish brand Plant-it has launched...
Elizabeth Sheehan to Speak at MII’s Marketing’s 5 Series
Elizabeth Sheehan, director of innovation & sustainability with Suntory Beverage and Foods Europe, is the guest speaker at the forthcoming Marketing’s 5 series which...
National Lottery Shares the Love in New Campaign
Core has rolled out a new cross-platform campaign for the National Lottery that will run across TV, VOD, social, online and point-of-sale over the...
Adtower & Wide Eye Merger Creates Ireland’s Largest DOOH Network
Wide Eye Outdoor, part of Wide Eye Media, is to merge with Adtower to create the largest digital out-of-home player in the Irish market...
Opinion: Never Waste a Good (Or Bad) Crisis
Now is the time for businesses to take a long and hard look at where they want to be in three years’ time. More...
Survey Shows 61% of People Want Level 5 to Remain Until...
With the country’s third lockdown in less than a year now underway, Irish consumers continue to move between hope and concern as the Covid-19...
Now Near Next – The Latest View from OOH
Colum Harmon, marketing director, PML Group, with this week’s view from OOH, including the agency’s take on the year ahead for the medium.
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