With the country finally opening up to hospitality and intercounty travel, people in Ireland are hoping to get a holiday this summer, even if it means a staycation at home. With this in mind, ŠKODA have launched a new social and print campaign as we begin our trips around Ireland.
Boys+Girls has developed the campaign to celebrate the Irish staycation with 26 county stamps designed for use on social media.
As ŠKODA’s long-term partner, Boys+Girls developed their ‘Made for Ireland’ platform and this is the next step in that journey. The stamps were designed in collaboration with Annie Atkins Studio, who has worked across many hugely successful films, most notably the Oscar winning ‘Grand Budapest Hotel’. Together with Atkins, the agency designed a passport style stamp for each of the 26 counties in the Republic of Ireland. These will live on social media as filters and stickers, with people encouraged to tag the counties as they travel and reach as many people as possible.
Laurence O’Byrne, Creative Director at Boys+Girls said, “We’re finally allowed to travel again and wanted to celebrate this amazing chance to appreciate the incredible sights in our own country. Seeing as they are ‘Made for Ireland’, we think ŠKODA is the perfect vehicle for this message – pun intended. Working with Annie is always brilliant – she truly is a world class designer who understands the level of craft we wanted to achieve”.
“I was delighted to partner with Boys+Girls on this one – it’s a really nice campaign with an important message – stay at home this year. We’ve turned that restriction into a positive by creating these stamps which celebrate the individuality of each of our wonderful 26 counties,” adds Annie Atkins
“We are thrilled with this latest work from Boys+Girls. It evolves our Made for Ireland campaign, and we’re hugely proud of it. It’s great to see the hospitality industry opening up as well as inter-county travel and no better way to discover our beautiful island than in a ŠKODA” says Ciara Breen, ŠKODA Ireland.
Client: SKODA Ireland
Head of Marketing: Ray Leddy
Marketing Manager: Eimear Walshe
Events and Sponsorship Manager: Ciara Breen
Agency: Boys +Girls
Margaret Gilsenan – Chief strategy officer and founder
Laurence O’Byrne – Creative Director
David Carter – Account Director
Elena Roche – Account Executive
Zoe Perrin – Art Director
Patrick Horan – Senior visual motion designer
Simon Ross – Studio Manager and Finished Artist
Keeva Bolger – Agency Producer
Designer: Annie Atkins Studio