With the all-important summer months for the cider industry now well underway, Bulmers has launched a new campaign as part of its When Time Bears Fruit platform.
Called The Alchemy of the Orchard, the campaign was created by Goosebump and will run across digital, TV, OOH and will be supported in-pub, forming part of a major programme of support for the pub and hospitality trade by Bulmers Ireland.
According to Karl Donnelly, marketing director, Bulmers Ireland: “We’ve all had a reality check over the last while. Perspective on what matters undoubted gained. But people’s livelihoods and businesses matter too. It’s great to see reopening progressing. Socially our pubs have always been important, perhaps taken for granted at times,. I’m really proud of the new campaign. It’s a credit to all involved in its conception and execution. It’s exciting times for the brand. We will host consumers and the trade in the Bulmers Orchard for an amazing glamping experience and we are have great plans later in the summer to support Ireland’s bee population. Without whom, we couldn’t possibly do what we do”.
Sarah Love, managing director, Goosebump adds: “Two and a half years ago we set out to redefine the agency. Little did we know. But time has borne fruit and if any one piece of work defines the progress we’ve made over that time, this is it. That said, I’m just as proud of every FSDU and social post we produce. Goosebump is still about agility, flexibility and growing our clients’ business. Huge thanks go to the Karl Donnelly, Jeff Brennan and Amanda Jackson in Bulmers Ireland for taking us on the journey.”
Title: Alchemy of the Orchard
Creative Partners: Pat Hamill & Mark Nutley
Managing Director: Sarah Love
Client Service: Alana Dwyer and James Shearer
Agency Producer: Dave Brady
Production Company: Red Rage
Director: Brian Durnin
Producer: Paul Holmes
Editor: Philip Cullen
Post Production: Windmill Lane
Visual effects: Manus Goan
Music and Sound Design: Denis Kilty
Marketing Director: Karl Donnelly
Brand Manager: Jeff Brennan
Head of Consumer Marketing: Amanda Jackson