Domino’s Pizza to Sponsor Ireland’s Got Talent on Virgin Media
With the first episode of Ireland’s Got Talent scheduled to be broadcast next weekend, Virgin Media TV has secured Domino’s Pizza as its sponsor...
Backup Marketing Launches New Sampling Platform for CPG Firms
The Irish shopper marketing agency Backup Marketing has launched a new marketing platform called ‘inhand’ that uses product samples to link advertising spend with...
Irish Sponsorship Market to Increase by 11% in 2019 According to...
Irish sponsors are set to up their game in 2019 with 1 in 2 of them planning to increase their spend, according to sponsorship...
SEAT Ireland to Sponsor 2fm Rising in 12 Month Deal
RTÉ has secured a 12 month sponsorship from SEAT Ireland for its 2fm Rising radio programme which is dedicated to championing new Irish artists...
Ballymaloe Foods Wins Love Irish Food Brand Development Award
Ballymaloe Foods has been named the winner of The Love Irish Food Brand Development Award for 2018 and awarded a fully funded €85,000 advertising...
Heineken Ireland Launches Cross Platform Docuseries to Promote Heineken 0.0%
Heineken Ireland has launched a new branded docuseries which will be distributed across digital, social media, radio, cinema and OOH.
The docuseries, which is being...
Live TV Continues to Underpin the Medium’s Success According to TAM...
Procter & Gamble, Sky Ireland, Diageo, Vodafone Ireland and Reckitt Benckiser were the top five advertisers on Irish TV last year according to a...
Research Shows Young People Feel Pressure from Social Media Channels
With social media platforms like Facebook continuing to be linked with data breaches and the spreading of fake news, a new survey shows that...
Radio Continues to Be Most Trusted Medium According to Eurobarometer Research
Research published by the European Commission shows that radio is the most trusted medium in Ireland with 68% of Irish people trusting radio ahead...
AIB Lights the Way to Ireland’s Biggest OOH Special
As part of its OOH media planning, AIB has unveiled a customised billboard that uses the full width of a 240 sheet billboard located...
