Irish Ad Spend to Grow by 13.3% in 2021 According to...
Advertising spend in the Irish market is forecast to grow by 13.3% to €877m this year, according to the Dentsu Ireland. However, this figure...
B&A Research Shows Consumer Confidence Dented by January Covid-19 Statistics
Consumer confidence fell back in January as the Covid-19 infection rates and health related restrictions increased, according to the latest B&A Consumer Confidence Barometer.
This...
Now Near Next – The Latest View from OOH
Colum Harmon, marketing director, with this week’s view from OOH.
In Now Near Next this week we include the second part of our Check/Out study,...
BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA
BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies' Gaelic Football Association (LGFA).
The new...
IPG Mediabrands Research Suggests Social Platforms are Taking Media Responsibility Seriously
Social media platforms appear to be getting their houses in order when it comes to important issues like brand safety and media responsibility according...
DMX Dublin: The Most Important Metric You’ve Never Heard Of
As the countdown to DMX Dublin on March 25th begins, Adworld.ie will be publishing a weekly series of thought leadership pieces from some of...
Gary Brown Steps Down from Folk Wunderman Thompson
Gary Brown, one of the advertising industry’s most influential figures over the last 30 years has stepped down as a director of Folk Wunderman...
Cupid’s Arrow No Match for Covid’s Spikes According to Core Research
Love in the time of Covid is a tricky thing and the global pandemic has had a massive impact on the dating and relationship...
All Care Pharmacy to Sponsor Brendan O’Connor’s Radio Show
RTÉ Media Sales has announced that All Care Pharmacy is to sponsor its popular Brendan O' Connor show on RTÉ Radio 1 every Saturday...
INM Launches New Programmatic Plus Offering to Advertisers
Independent News and Media (INM) has launched Programmatic Plus, a proprietary tool that offers advertisers robust data-driven targeting, transparency and detailed post campaign analysis...
