The Big Interview: Advertising’s Next Chapter Needs Bigger Thinking
Droga5’s Global CEO Mark Green talks to John McGee about artificial intelligence, creativity, media and the big opportunities for Droga5 Dublin.
In an industry that...
RTÉ Offers €400,000 Sponsorship Package for Major Irish Drama Output
RTÉ has unveiled a €400,000 sponsorship opportunity for its largest-ever drama series of drama, offering brands the chance to align with 37 hours of...
Out Look: Vodafone is the Biggest Brand on OOH so far...
OOH’s versatility continues to grow, with 61% of display activity occurring in roadside environments, 20% in retail, and 18% in travel hubs.
Opinion: Is Your Brand Showing Up for School?
Summer may still be in full swing but It’s also that time of year again when brands are thinking about their back to school ...
The Public House Says Yep to New Campaign for 48 Mobile
The integrated through the line campaign is called “Yep’, is designed to cut through the noise in a hyper-competitive and cluttered mobile market by...
Adworld Takes a Break
It's that time of year when the team at Adworld Towers takes a well-deserved break.
We will of course be updating the website daily but our...
Emerging Sports and AI Offer New Opportunities for Sponsorship Industry
A new survey carried out by sponsorship consultancy ONSIDE in collaboration with Sport for Business, highlights AI, emerging sports and new sporting infrastructure as...
Joe Duffy Channels His Inner Private Eye in New Campaign for...
He may only have left RTÉ recently but Joe Duffy, one of the top Irish broadcasters over the last 25 years has returned to...
Amazon Builds Prime Day Momentum with Dynamic Final-day Countdown
With Amazon annual Prime Day looming large on online shoppers’ minds this week, the OOH media agency Posterplan Ireland and media agency WPP OpenDoor...
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Ponder Delivers Jurassic Performance for New LEGO Movie
The Dublin-based production company Ponder has created a new global campaign for LEGO. The campaign marks the launch of the new Jurassic World movie...
