NOW Rolls Out New Brand Identity for Streaming Service
Sky’s popular on-demand streaming service NOW TV has rebranded as NOW. The new rebrand has been accompanied by a new brand identity, look and...
Research Shows that 94% of Irish Adults Looking Forward to Pubs...
With lockdown wreaking havoc on people’s social and drinking habits, research carried out by Entertainment.ie shows that 94% of people are looking forward to...
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IDA Ireland Targets Potential FDI With Global Advertising Campaign
With the eyes of the world focused on Ireland on St Patrick’s Day this week, IDA Ireland rolled out a global campaign to woo...
An Post’s Programmatic Direct Mail Launches Next Tuesday
An Post Commerce is launching its a new Programmatic Direct Mail offering next Tuesday, March 23rd at 12pm at a special online event which...
Core Forecasts 8.9% Growth in Advertising Spend in 2021
Following a difficult 2020, advertising investment in the Republic of Ireland is forecast to grow by 8.9% to €983.6m in 2021, according to Ireland’s...
BBDO Dublin Appoints Katie Cunningham as Head of Account Management
Katie Cunningham has been appointed as head of account management at BBDO Dublin. Cunningham replaces Caitríona Ní Laoire, with immediate effect. A qualified barrister,...
VMTV Launches Sealed Bid Process for Love Island Sponsorship
Virgin Media Solutions has launched a “sealed bid auction” for potential sponsors of Love Island, one of the broadcaster’s most popular programmes.
It was announced...
Now Near Next – The Latest View from OOH
James Byrne, marketing manager, PML Group, with this week’s view from OOH
A lot to report on mobility this week. In its weekly briefing, the...
RTÉ Launches Two Research Tools for Planning Better Campaigns on its...
Jenny Legge, head of research, RTÉ Media Sales, reveals details of two significant research tools that have been created for advertisers- “A Single Audience...
Reach Restructures Commercial Division & Launches ‘The Morning Market’
Reach, the publisher of the Irish Daily Mirror and the Irish Daily Star has established a new single buying point for the two daily...
