Out Look: OOH’s Advantage at Easter
Easter is not simply about broad awareness. It is about being present at the right time, in the right place, as consumers begin to act on intent.
New Ipsos B&A Research Says AI is Reinforcing Harmful Gender Stereotypes
Artificial intelligence (AI) is reshaping how women are represented in media and advertising in Ireland, amplifying concerns about bias, unrealistic standards and trust, according...
Shortlist for 2026 APMC Star Awards Announced
The shortlist for the 2026 APMC Star Awards has been announced. The Awards reward and showcase outstanding marketing within the experiential, brand activation, sponsorship...
00:00:20
Boys+Girls Create Accidental Masterpieces with New Colourtrend TV Campaign
Colourtrend, one of Ireland's leading paint brands, has launched the next iteration of its platform “For the Life You Create” with a series of...
Core Creative Celebrates 5th Anniversary with New Leadership Team
Core Creative, the creative practice of Core, has made a number of key changes to its senior management team.
According to the agency, the appointments...
Shortlist for Cannes Young Lions 2026 is Published
Iapi has announced the shortlist for this year's Cannes Young Lions competition.
The competition began in February with competitors receiving a live briefing from Emma...
00:00:30
It’s All About the Squeeze in New Brennans Bread Campaign from...
Folk VML has rolled out a new integrated brand campaign for Brennans Bread designed to “re-establish the brand’s authority around freshness” while showcasing the...
Nespresso Professional Partners With GoLoud’s ‘Dishing it Out’
The Bauer-owned podcasting platform GoLoud has bagged Nespresso Professional as section sponsor for its food and drink podcast "Dishing It Out".
Nespresso Professional has signed...
00:00:20
WPP Media & Lynx Team Up to Ensure The Nation Doesn’t...
With the Republic of Ireland’s crucial World Cup qualifying match against the Czech Republic kicking off in Prague next Thursday, Mindshare & Invention, part...
Opinion: Understanding Ireland’s Trust Moment
Trust is slow to build and quick to erode. It can only be built through consistent action, empathy and accountability, writes Darragh Rea, who...
