TBWADublin Rolls Out Global Campaign for Optimum Nutrition
TBWADublin has rolled out a new global campaign for the Glanbia-owned Optimum Nutrition.
Called “Unlock More You”, the campaign is launching in over 100 markets...
Opinion: Navigating the Dynamic Worlds of Media and Ladies GAA
To mark International Women’s Day (March 8th), Aideen Dunne of EssenceMediacom and intercounty footballer with Louth, writes about the inequities that women still have...
Brennan’s Bread Marks Seachtain na Gaeilge With New Campaign
Brennan’s Bread has rolled out a new campaign called “Learning is Better to mark Seachtain na Gaeilge, which runs from March 1st to March...
Out Look: Pringles levels up with Out of Home
Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home
Pringles levels up with Out of Home
Snack brand Pringles...
Opinion: Creativity Still Rules in the AI World (For Now)
In the rush to embrace AI, let is not forget the importance of brands holding on to their creative point of difference. Without one,...
Sky Rolls Out New Campaign to Promote New Streaming Offering
Sky Ireland has launched a new multi-channel campaign to promote its latest digital streaming offering, Sky Stream.
The new “plug and play” offering gives customers...
Bauer Media Appoints Eamon Fitzpatrick as Group Commercial Director
Eamon Fitzpatrick is to join Bauer Media Audio Ireland as its new group commercial director.
In the newly created position, Fitzpatrick will lead the commercial...
Ian McGrath Joins dentsu as Chief Operations Officer
Ian McGrath has joined dentsu Ireland as its chief operations officer.
With over 20 year's experience in the advertising and marketing industry, both on the...
Digital Audio Consumption Continues to Power Ahead According to IAB Ireland/RED...
Digital audio consumption in Ireland has continued to grow with 78% of Irish adults now consuming some form of digital audio, according to IAB...
With Three Weeks to Go to Entry Deadline New Judges Appointed...
There are just three weeks to go to the entry deadline for the Media Awards 2024.
The closing date for entries is March 21st and judging...