Pluto Wins Brady Family Account Following Competitive Agency Pitch
Independent creative agency Pluto has been appointed as lead creative agency for Brady Family following a competitive agency pitch process.
The appointment marks the beginning...
The Irish Marketing Podcast: From Fat Lady Sings to Michael Fassbender
The latest episode of The Irish Marketing Podcast has dropped and this week we continue with the fascinating interview with Nick Kelly as part...
Opinion: The Key Takeaways from Google Marketing Live 2026
With digital advertising now moving beyond traditional keywords into the realm of AI, brands that have strong data, quality creative and a clear customer...
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Banjoman Rolls Out Powerful Campaign for RNLI
With water safety a key priority during the current heatwave, the RNLI has launched a new water safety campaign, in partnership with the GAA,...
Out/Look: McDonald’s Quenches with Smarter Summer OOH
OOH is a powerful one-to-many medium, particularly for a brand like McDonald’s, where decisions can be quick, habitual or impulse-led.
The Reminder Effect: Making Memory Easy to Find
OOH’s reminder role works hardest when brand, message and creative cues are clear enough to be recognised quickly.
Breakthrough Scholarship Returns for Sixth Year With Expanded Master’s Options
Applications have opened for the 2026 Breakthrough Scholarship, which is backed by THINKHOUSE, TU Dublin and student accommodation provider, Yugo.
Now in its sixth year,...
Google Partners With Bank of Ireland to Offer 10,000 AI Scholarships...
With AI high on the agenda of many Irish companies, Bank of Ireland and Google have launched a new partnership offering up to 10,000...
EPIC Explores Irish Identity in New Campaign from The Public House
The Public House has created a new campaign for EPIC The Irish Emigration Museum that explores the many different meanings of Irish identity.
Titled “Irish...
eFlow Tells Drivers to ‘Cancel the Countdown’ in IRS+ Radio Campaign
Tolling company eFlow has launched a three-month radio campaign reminding motorists to pay their M50 tolls before the payment deadline and encouraging them to...
