Opinion: The Importance of Authenticity in the Age of Influence
As more and more brands look to work with influencers and creators, Nicola Day says that it’s important that there is a mutual understanding...
Cadbury Renews Sponsorship of OTB SPORTS Women’s Football Podcast
The Bauer Media-owned OTB Sports has signed a 12-month partnership with Cadbury to continue as title sponsor of the women’s football podcast, The COYGIG...
Brightwater Group Buys Marketing Recruitment Agency Alternatives
Alternatives, the marketing recruitment specialist has been acquired by the Brightwater Group for an undisclosed sum.
The business, which was co-founded by Sandra Lawler 22...
Verve Raises a Toast to Coca Cola to Celebrate 20 Years...
The creative and experiential agency Verve has kicked off 2022 by marking the 20th anniversary of its partnership with the The Coca-Cola Company in...
Marketing Network Launches 2022 Campaign for LeasePlan
Marketing Network has launched a new campaign for LeasePlan featuring former Irish rugby captain Jamie Heaslip.
The campaign creative was developed to create multiple touchpoints...
MII’s DMX Dublin Returns on March 24 with Online Event
The Marketing Institute’s DMX Dublin will return for its tenth year on Thursday, March 24 with the theme "Build and Shape Brands for Today’s...
The42 Bags Guinness as Sponsor of The Front Row
Guinness Ireland is sponsoring The Front Row, the new audiovisual rugby show which hosted by The42, the Journal Media-owned sports media brand.
The sponsorship deal...
Opinions Wins Grand Prix at Research Excellence Awards 2021
Opinions, RED C, B&A and MCCP were this years’ winners at the annual Market Research Awards 2021 which took place online today (Friday, Feb...
Boys+Girls Launches New Experiential Agency
Boys+Girls has launched a new brand experience agency called EXP. The new agency is headed up by Karleen Smyth, who held the role of...
New Judges and Sponsors Announced for Media Awards 2022
As the Media Awards 2021 opened for entries earlier this week, a number of new judges have joined the judging panel including Martina McDonnell,...
