TBWA Delivers Upbeat Message in New Campaign for AIB
TBWAIreland has rolled out a new upbeat campaign for AIB, Ireland's largest bank.
This is the agency's first campaign for the bank since it picked...
Sky Media Bags Select Tech as Sponsor for Premier Sports
Sky Media Ireland has teamed up with Select Tech Group to be its new partner for Premier Sport in Ireland.
The new partnership brings together...
The Multi-Format Effect: The Power of Presence
In the final part of The Multi-Format Effect, Colum Harmon highlights how the research points to action by consumers and positive outcomes for brands....
Opinion: Building Audio Ecosystems that Brands Can Own
Digital audio has ushered in a new and exciting way for brands to reach engaged audiences in hitherto unimaginable ways, writes LiosÃn Crawley.
The future...
Sixth Episode of Irish Marketing Podcast Now Live
The sixth episode of the Irish Marketing Podcast is now live!
In this episode, we go behind the scenes with the teams responsible for two...
Bonfire & Media 365 Win Irish Pharmacy Union Pitch
Bonfire and Media 365 have been appointed by the Irish Pharmacy Union (IPU) following a competitive pitch process.
The IPU, which represents more than 2,300...
Mike Sleeman Appointed as Sales Director of Digitize
Digitize New Media has appointed Michael Sleeman as its new sales director.
Prior to joining Digitize in 2023 as sales manager, he worked for the...
Opinion: How to Be a Good Guest on a Podcast
Daryl Moorhouse goes under the hood and examines what it takes to create a good podcast and, more importantly, how guests should up to...
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Virgin Media Showcases Broadband Installers in New Campaign from Publicis Dublin
Virgin Media has launched a new campaign highlighting the benefits of its home broadband installation service.
Created by Publicis Dublin, the campaign is running across...
Opinion: How Gross Profit Optimisation Is Reshaping Google Ads
When Google Ads first launched, it revolutionised marketing by transforming advertising into a measurable and data-driven discipline. For the first time, marketers could directly...
