Cadbury Doubles Down on OTB’s Men and Women’s Football Coverage
Cadbury has been announced as the official commentary partner of Off The Ball’s (OTB) coverage of the Ireland Men’s and Women’s National Football Teams.
According...
RTE Drives Away with Fiat as New Sponsor of The Louise...
RTÉ has announced that Fiat is the new sponsor of The Louise Duffy Show on RTÉ Radio 1.
Brokered by WPP Media, the 12-month radio...
Tesco Gets Brings the Après Match Team Back to Support Republic...
Ahead of the Republic of Ireland’s big game in Prague this week and the team's last match in the Aviva next Tuesday evening,...
Deadline for Entries to the Media Awards 2026 Extended to...
Following a large volume of requests from stakeholders, the deadline for entries to The Media Awards 2026 has been extended to Tuesday March 31...
The Irish Marketing Podcast: Celebrating Irish Audio
The latest episode of The Irish Marketing Podcast has just dropped, and this week it's all about celebrating audio creativity with the Irish Audio...
Opinion: Network Brands and How AI Shifts Power to the Edges
The last two network revolutions empowered people to have a voice, communicate with each other, create their own networks and ultimately challenge the existing...
Out Look: OOH’s Advantage at Easter
Easter is not simply about broad awareness. It is about being present at the right time, in the right place, as consumers begin to act on intent.
New Ipsos B&A Research Says AI is Reinforcing Harmful Gender Stereotypes
Artificial intelligence (AI) is reshaping how women are represented in media and advertising in Ireland, amplifying concerns about bias, unrealistic standards and trust, according...
Shortlist for 2026 APMC Star Awards Announced
The shortlist for the 2026 APMC Star Awards has been announced. The Awards reward and showcase outstanding marketing within the experiential, brand activation, sponsorship...
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Boys+Girls Create Accidental Masterpieces with New Colourtrend TV Campaign
Colourtrend, one of Ireland's leading paint brands, has launched the next iteration of its platform “For the Life You Create” with a series of...
