Five Years Later Mrs Higgins is Still Going Strong
It was November 2020 and Covid-19 was preying on the old and the vulnerable. Partial and blanket lockdowns, working from home and self-isolating were...
Droga5 Dublin Adds Gold European Effie to Dublin Samaritans’ Award Haul
Droga5 Dublin, part of Accenture Song, has continued its winning streak with "The 26th Minute" campaign by winning a Gold European Effie at the...
The 2 Johnnies Podcast Ends 2025 on a High Note and...
New research carried out by RED C Research on behalf AudioOne, shows that the popular The 2 Johnies Podcast has an average weekly listenership...
Opinions & ReAction Win Grand Prix at Research Excellence Awards
Opinions and ReAction picked up the coveted Grand Prix at the annual Marketing Society’s Research Awards which were held in Dublin’s Shelbourne Hotel.
The joint...
Opinion: Branded Content: Turning Up the Volume on Local Stories
Branded content on local radio delivers unmatched authenticity by leveraging trusted local voices and deep community connections, seamlessly weaving brand messages into the fabric...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on the market research industry will be hugely...
Showcasing 2025: OOH in motion
Across 2025, many of the campaigns that stood out on Outdoor were not just about what appeared on the screen or panel, but when and where it appeared
Zenith Wins Pushes Core to Top of COMvergence’s 2025 Media Tracker
Core has topped COMvergence’s Ireland News Business Barometer (NBB) for the first three quarters of 2025.
According to the NBB, Core Group led Total New...
The Irish Marketing Podcast: Fever Pitch
The latest episode of The Irish Marketing Podcast has just dropped and this week we dwell on a thorny topic that often keeps agencies...
New Campaign from Boys+Girls Shows Jacobs Capture the Essence of Christmas
It wouldn’t be Christmas in Ireland without a few tins of chocolate Kimberley, a few packets of Mikdo or Coconut Creams lying around the...
