The Multi-Format Effect: Enjoyment, Memorability and Clarity
71% agree that seeing ads across different formats makes them easier to remember, with younger adults leading the way 77%.
Virgin Media TV to Broadcast 10 Free-to-Air NFL Matches
Virgin Media Television has secured a new deal with the NFL to broadcast 10 games this season, including the landmark clash between the Pittsburgh...
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O’Donnells Crisps Puts the ‘O’ at the Heart of Bold New...
The Tenth Man has launched a new advertising campaign for the Tayto-owned O’Donnells Crisps, celebrating the iconic ‘O’ at the centre of the brand's...
The Public House Enlists with the Irish Defence Forces
Following a competitive tender process, The Public House has picked up the creative account to develop two new campaigns for the Irish Defence Forces.
As...
Effie Awards Ireland Shortlist Published by IAPI
#The shortlist for this year's Effie Awards Ireland has been published by IAPI.
Once again, this year’s competition once again attracted a diverse and highly...
TBWA & Ornua Launch ‘Bite Into Bold’ for Pilgrims Choice in...
TBWAIreland has rolled out a new campaign for the Ornua-owned Pilgrims Choice cheese brand in the UK called “Bite into Bold.”
The campaign positions the...
RTÉ Targets Over €600,000 from Late Late Toy Show Ad Packages
RTÉ is seeking to generate a minimum of €500,000 in advertising and sponsorship revenue from this year’s Late Late Toy Show, with a limited...
jump! Appoints Lee Geraghty as Chief Growth Officer to Lead Global...
Dublin-based innovation agency jump! has appointed Lee Geraghty as its new Chief Growth Officer as it looks to accelerate international growth and strengthen its...
Tesco Media & Insight Platform Unveils Innovative Retail Campaigns for Pepsi...
Tesco Media & Insight Platform, powered by dunnhumby Ireland, has rolled out two high-profile campaigns in recent weeks that highlight new opportunities for brand...
Out Look: Oatly goes for the coffee cup
Rather than keep that story in the fine print, the brand has brought it out into the open in the most public medium available - turning a taste-test result into a citywide talking point.
