Opinion: 10 TAKEAWAYS FROM SXSW 2024
Fresh from her recent trip to SXSW in Austin Texas, Jane McDaid, founder and head of creative innovation with Thinkhouse shares her key takeaways...
Consumer Confidence Remains High in Latest Ipsos B&A Barometer
Despite a further softening of inflation consumer confidence has slipped from -33 (those feeling downbeat versus those feeling more upbeat) in January to -37...
Allianz Teams Up With Off The Ball For Cross Platform Show
The Bauer Media-owned sports brand, Off The Ball (OTB) has secured Allianz as the sponsor of a new content series called “Inner Drive” in...
Advertising Standards Authority Gets a Brand Makeover
The Advertising Standards Authority for Ireland (ASAI) has rebranded as the Advertising Standards Authority (ASA) while it has also introduced a new brand identity...
Sky to Sponsor Irish Men’s Team as Part of Four Year...
Sky Ireland is the new sponsor of the Republic of Ireland’s men’s football team as part of a deal that will see it sponsor...
Bord na Mona Doubles Down on Renewable Energy in Latest Campaign...
Ogilvy has rolled out a new national campaign for Bord na Mona to promote the company’s ongoing shift into the renewable energy market.
Called “We...
VMTV Bags TJ O’Mahony as Sponsor of New TV Series The...
Virgin Media Television has secured the nationwide DIY and home improvement provider TJ O’Mahony as the sponsor of its new series “The Great Inspo...
Marketing Society Event to Address the Power of Creativity
The case for creativity will be front and centre of the Marketing Society’s forthcoming event at which a number of Irish and international advocates...
Just Eat Goes As Gaelige for Seachtain na Gaeilge
As part of Seachtain na Gaeilge, the online delivery platform Just Eat rolled out a multi-platform campaign to celebrate Irish cultural moments “as Gaeilge”.
Developed...
Anthony Nilan Appointed Director of Programming with VMTV
Virgin Media Television (VMTV) has appointed Anthony Nilan as its director of programming.
In his new role he will report directly to Áine Ní Chaoindealbháin,...
