Opinion: To the Metaverse and Beyond
Tobin Nageotte, technology and innovation director with Rothco, part of Accenture Song, looks at what is coming down the line in terms of Web3,...
Out Look : The Latest OOH Trends & Developments
Colum Harmon, marketing director PML Group with this week’s Out Look on Out of Home.
Lovely Day for Dynamic OOH
Summer is here and Guinness...
Thinkhouse Creates Powerful Video to Mark World Oceans Day
Fair Seas, a coalition of leading environmental groups, commissioned the Dublin-based agency Thinkhouse to create a new video called Letter From The Sea, to...
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A World First for Citroën Ireland
In what must be a world first, Citroën Ireland’s latest radio ad has been recorded inside one of its own cars. To demonstrate how...
The Indie List Adds Additional Services to Help Freelancers
The Indie List, the talent management agency, has inked a new partnership with professional services company Contracting PLUS that will help self-employed and freelance...
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Javelin Launches New Campaign for Recruitment Platform Irish Jobs
Javelin has rolled out a new campaign for IrishJobs.ie, Ireland’s largest online recruitment platform.
The new campaign, which is called ‘Make a Name for Yourself’,...
News Ireland Launches New Campaign to Promote The Irish Sun
News Ireland, one of Ireland’s leading media groups, has rolled out a new multi-channel nationwide marketing campaign for The Irish Sun.
Called ‘Drive Direct to...
Ireland CMO Pulse Survey Plans to Measure Key Issues in Marketing
A new CMO Marketing Pulse Survey has been launched in recent weeks, by RED C and the Business Post. This new survey is planned...
Research Shows Accents in Advertising Can Lead to Better Commercial Outcomes
New research exploring the relationship between the use of regional accents used in advertising and any potential commercial impacts they might have, suggests that...
Christina Duff Takes Over as Managing Director of Core Investment
Christina Duff has been appointed as the new managing director of Core Investment following the promotion of Colm Sherwin to chief digital and investment...
