IAPI to Head Industry Wide Initiative to Help Combat Climate Change
IAPI is to lead an industry wide initiative to help the wider marketing communications industry respond to the climate crisis. The initiative, known as...
B&A Research Shows Slight Improvement in Consumer Confidence
The latest B&A barometer shows a slight improvement in consumer confidence but strong concerns about rising prices remain.
Following a sharp decline in consumer confidence...
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Mindshare Partners with Brennans Bread to Launch Series of NFTs
Brennans Bread has become the latest brand to create its own series of non-fungible tokens (NFTs).
Working in partnership with Mindshare, which was tasked with...
Honey+Buzz and Red Star Roll Out New Music Platform for Heineken
With the festival season returning after two years of lockdowns, creative agency Honey+Buzz in partnership with Dentsu’s Red Star and Heineken have rolled out...
The Public House Bags 27 Bells at ICAD Awards
With 27 awards on the night, including five gold, The Public House was the biggest winner at the annual ICAD awards which were held...
Tesco Ireland Fires Up New Cookery Sponsorship with RTÉ
Tesco Ireland is sponsoring RTÉ’s new summer cooking show, All Fired Up, which is fronted by the Dublin chef Nico Reynolds.
In a deal that...
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ZOO Digital Milks it with New Campaign for Alpro
ZOO Digital, part of Connelly Partners, has rolled out a new campaign for the plant-based milk brand Alpro.
The campaign, ‘THIS IS NOT M*LK’ range...
IAPI Announces Details of Female Futures Fund Recipients for 2022
IAPI has announced details of this year’s recipients of its Female Futures Fund. As a result of the high standard this year, the decision...
Opinion: To the Metaverse and Beyond
Tobin Nageotte, technology and innovation director with Rothco, part of Accenture Song, looks at what is coming down the line in terms of Web3,...
Out Look : The Latest OOH Trends & Developments
Colum Harmon, marketing director PML Group with this week’s Out Look on Out of Home.
Lovely Day for Dynamic OOH
Summer is here and Guinness...
