Invention Ireland, part of Group M has created a vibrant suite of videos for Lucozade designed to “celebrate the brand’s refreshing taste, energizing benefits, and range of sub-brands.”
Created to complement the existing UK Masterbrand campaign, the bespoke assets are tailored specifically for the Irish market, showcasing key “reasons to buy” while maintaining synergy with the overarching brand message.
To bring the campaign to life, Invention partnered with production experts Nomos to craft “visually striking ads that capture the essence of Lucozade’s products.”
“Our goal was to amplify the taste and refreshment cues that make Lucozade so iconic while continuing the narrative from the master campaign,” said Amar Jacob, social & content development director at Invention Ireland.
“Collaborating with Nomos allowed us to push creative boundaries and deliver high-quality visuals that truly resonate with our audience.”
“Invention brought fresh thinking to the table, creating product-focused content that feels authentic and exciting,” said Philip Keenan, marketing manager, Lucozade, Suntory Beverage & Food, GB&I.
“Their ability to balance creativity with strategic thinking has resulted in a suite of assets that truly stand out in the market.”
Credits
Agency: Invention Ireland, part of Group M
Social & Content Development Director: Amar Jacob
Director of Content Services: Samarah Coughlan
Creative Director: Emma Morris
Art Director: Greg Colley
Account Director: Zoe Powderly
Production House: Nomos
Director: Federico Rea
Producer: Robin Murray
Camera: Matteo Bernardis
Editor: Keen Murphy
Colourist: Patrick Corr
Client: Suntory Beverage & Food Great Britain and Ireland
Marketing Manager: Philip Keenan
Brand Manager: Jessica Pritzel
