Opinion: What It Feels Like to be 50 and in Marketing
In an industry that is overwhelmingly dominated by 20 and 30 year olds, Rachel Costello, who is now in her 50s, writes that experience...
Wolfgang Digital Becomes the First Irish Employee Ownership Trust
Wolfgang Digital has become the first Irish-owned company to transition to employee ownership via the “John Lewis model” of an employee ownership trust (EOT).
As...
IAPI Launches New Pitch Charter with Support from Leading Brands
IAPI has launched “guiding principles” for both marketers and agencies, focusing on preparation and behaviours when it comes to selecting a creative agency partner....
Out Look: Rockshore ‘banks’ the weekend feeling
Key consumer occasions such as bank holidays are great opportunities for brands to influence buying decisions by being mentally available to consumers.
Opinion: The Sophistication of Simplicity
It’s the simple things in life that can bring great pleasure but far too often simplicity can be overlooked in favour of the complex...
TV Advertising Spend Rose by 9% in Q1 2024
Television advertising revenues in the first quarter of 2024 rose by 9% year-on-year according to figures from TAM Ireland.
The figures show that Irish and...
Havas Dublin Wins Three Way Pitch for Flahavan’s
Havas Dublin has picked up the creative account for the Waterford-based food company Flahavan’s following a competitive pitch.
It is understood that other agencies on...
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Bank of Ireland Rolls Out New Campaign to Promote EcoSaver Mortgages
Bank of Ireland has rolled out a new campaign to promote its innovative EcoSaver mortgage offering.
Created by The Bank Collective by WPP, which is...
Digital Advertising Spend Grew to €958m in 2023 According to IAB...
Digital advertising spend in the Irish market for 2023 rose by 11% to reach €958m according to the latest results of the IAB PwC Online Adspend...
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Gas Networks Ireland Badgers People to Check Before Digging in New...
Gas Networks Ireland has launched a new campaign aimed at anyone planning excavation work to check for gas pipelines before breaking ground.
The playful but...
