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Ringers Rolls Out New Campaign for Smithwick’s
The Diageo-owned beer brand Smithwick’s has unveiled the latest chapter of its “Originals Find Originals” brand platform with a new campaign that showcases the...
Opinion: Technology Evolves But People Remain the Anchor
With the debate about AI’s impact on the advertising and marketing worlds still ongoing, its impact on the market research industry will be hugely...
Geraldine Jones Appointed as President of IAPI
Geraldine Jones, the managing director of Publicis Dublin, has been appointed as the new president and chair of IAPI.
She succeeds Abi Moran, CEO of...
IRS+ Partners With Digitize to Create New Digital Audio Platform
With digital audio ecosystem in Ireland continuing to expand and advertising investment in it growing, the media sales house IRS+ has joined forces with...
Out Look: Curry’s Puts the Black Tag on OOH
OOH gives Curry’s a distinct moment to help align with a day when many shoppers are acting on planned purchases.
The Irish Marketing Podcast: The No Bullshit SEO Strategy
The latest episode of The Irish Marketing Podcast has dropped.
This week we caught up with Gavin Duff, director at Friday Agency and one...
Heineken Research Shows a New Culture of Moderation Has Emerged in...
As alcohol consumption habits in Ireland continue to change, Heineken Ireland is tackling the social stigma around moderation and drinking culture in Ireland with...
Toyota Hopes Good Things Happen with New Campaign from Javelin
Toyota Ireland has launched a new brand campaign called “Good things happen when you are relentless about better.”
Javelin has handled all the creative, strategy,...
AIB Celebrates GAA Sponsorship With New Campaign from TBWA
With the AIB All Ireland Club championship well underway, TBWAIreland has rolled out a new campaign for the bank as part of a “refreshed...
Tesco Gets into the Christmas Spirit With Major OOH Drive
As part of Tesco Ireland’s Christmas campaign. Posterplan, teamed up with WPP Media, BBH Dublin to deliver a high impact nationwide festive OOH campaign.
At...
