IMJ Features
Opinion: Street to Stadium
With Out of Home playing a central role in major sporting events, the Six Nations provides a prime example of how brands can leverage...
Opinion: The Big AI Content Challenge
In the digital world, quality content has always been king but as AI now hovers above everything we do, what does the future for...
Opinion: What Brands Can Learn from Bohemians Football Club
They may not have won the League of Ireland since 2009 (or an FAI Cup since 2008), but off the pitch the Bohemian F.C...
Opinion: Marketing to Males at a Time of Uncertainty
As more and more men wrestle with mental health challenges and struggle to identify with the traditional male stereotypes, marketers need to be mindful...
Opinion: Retail Media and OOH Make the Perfect Partners
With retail media set to be the fastest growing media channel over the next few years, out-of-home (OOH) is perfectly positioned to turbocharge its...
Opinion: Can’t You Stop Banging on About AI?
When it comes to artificial intelligence, agencies and brands need to get over themselves and stop talking about it and just do it, writes...
Opinion: Progress Comes at a Price But What are We...
In the full-on rush to embrace all things AI, we should try and avoid some of the fundamental mistakes our ancestors made and most...
Opinion: OOH Trends For 2025
Reflecting on 2024, OOH experienced remarkable growth with many of the trends we anticipated coming to fruition.
Looking ahead to 2025, advancements in the channel...
Opinion: The Power of Effectiveness
With a number of Irish agencies through to the Best of Europe Effie Awards- which will be announced on December 11 – Jay Reid,...
Opinion: Why Programmatic OOH This Christmas?
‘Tis the season to put programmatic OOH (PrOOH) to work for your brand says Eoin Carroll.
Following on from our first programmatic piece recently published...
