IMJ Features
Opinion: Opportunities Abound for Irish Media Owners
While the latest digital ad spend report from IAB Ireland shows that companies like Meta and Google continue to maintain a stranglehold on the...
Opinion: Where is All My AI Traffic?
Although it’s still early days, Open AI’s ChatGPT has the potential to become your brand’s next big acquisition channel, writes Brendan Almack.
Global ad investment...
Opinion: The Upside of Down and Why Negative Ads Can Be...
It’s only natural that brand owners want to see their brand dripping with positivity but there are times when some negativity also works more...
Opinion: Think About the End from the Beginning
Continuing his series of insights into podcasting and digital audio, Daryl Moorhouse of Tinpot Productions offers some important tips for companies or brands that...
Opinion: How to Win Summer in 10 Seconds
Kicking off the first in a series of “How To” reports that will delve into Programmatic OOH, Talon’s Eoin Carroll, looks at how summer...
Opinion: There’s a Problem with Effective Advertising
While measurements like reach and engagement can be useful, effective advertising needs to be judged on the problem it solves, something that can easily...
Opinion: An Effectiveness Relaunch by Talon
Caroline Decourcy, discusses the changes Talon is making to its Effectiveness Unit and what advertisers can expect.
In a rapidly evolving OOH landscape where attention,...
Opinion: How Ireland Invented the Attention Economy
Attention is crucial in advertising because it directly impacts outcomes like brand recall, purchase intent, and sales. As Mike Follett, CEO of Lumen Research...
Opinion: A Nation Re-calibrates as Uncertainty Remains
Against a backdrop of geopolitical uncertainty and a tricky economic outlook, some interesting behaviours and views have emerged in the latest annual edition of...
Opinion: How Context, Craft and Clarity Shape Attention
When context is considered, everything else becomes easier: the layout, the tone, the message, even the media choice.
