Saturday, September 22, 2018

IMJ Features

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The Revolution Will Not Be Televised

With video now accounting for around 74% of online traffic and billions being invested in online video advertising, brands, publishers and agencies are all...

Pitching for Success

There are a number of things that successful agencies do to win a pitch and some will surprise you, writes Padraig Hyland. There is a...

The Trust Factor

Although the Irish media industry is likely to undergo some profound changes over the coming years – with consolidation a distinct possibility- there’s still...

The Gravitational Pull of Integration

The debate about integrated solutions is far from over particularly now that the lines between social, advertising, PR and activation have been blurred, writes...

Avoiding the Content Crap Trap

Unless your content marketing speaks to people and links back to a big idea which in turn meets key business objectives, then it’s a...

Are PR Professionals the unDATAbles?

More and more PR companies are turning to data to help inform strategies, writes Alan Keane. Public Relations has a long-standing uneasy relationship with data....

What the Heck is PR anyway?

What the “P” and “R” in public relations stands for in the digital age of always on media and fragmenting consumption habits is open...

Connecting Irish Global Brands to Sport

"The fields of play will turn brown and harden, the snow will fall, but in the heart of the fan sprouts a sprig of...

Closing the Gap to Accelerate Growth

The creation of a brand-shaped organisation is by no means an easy task but if brands get it right and they can align the...

This Time it’s Personal!

Customers warm to personalisation and it shows that brands can actually get intimate with their customers. But there’s a few things to remember before...

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