IMJ Features
Opinion: Is Your Brand Showing Up for School?
Summer may still be in full swing but It’s also that time of year again when brands are thinking about their back to school ...
Reframing Retail Media: A (Shopping) Centre of Activity
The blend of retail and recreation matters for advertisers. It creates an environment where people are not just present, they’re engaged.”
Opinion: The Future of Social Video
Last week, Wolfgang Digital hosted a client summer soirée accompanied by a presentation on the future of social media. Here, Roisin Linnie, the agency’s...
Reframing Retail Media: Making the Moment Matter
Relevance is a multiplier. When creative aligns with environment, mindset, or moment, it doesn’t just stand out but resonates.
Opinion: Jane McDaid’s Week in Cannes
Fresh from her travels to the south of France last week, Jane McDaid writes about the week-long festival of creativity, innovation and ideas as...
Reframing Retail Media: Influence Starts Before the Aisle
When Retail Media is planned as a journey rather than a single touchpoint, it earns attention differently.
Opinion: The Virtues of Having a Short Attention Span
As humans we like the comfort of familiarity and the predictable while we rarely stray too far beyond the cozy confines of our comfort...
Opinion: Dynamic OOH – Delivering Impact, Driving Attention
Relevance isn’t a byproduct anymore, it’s the brief.
Opinion: The Marketing Opportunity in Supporting Youthful Joy
Brands need to do more to help children, particularly “tweens” to be children rather than forcing them to “age up” writes Lauren Maclennan.
This spring...
Opinion: How Brands Can Show Up on YouTube
Twenty years after it first launched, YouTube is the most visited video platform in the world and has established itself as an important channel...
