IMJ Features
It’s All About the Impact
OOH has the ability deliver meaningful impact in a way that other media simply can’t, writes Antoinette O’Callaghan of Exterion Media.
It’s getting harder and...
The Great Outdoors Renaissance
The creativity prompted by an increasingly sophisticated canvas continues to drive growth in the out of home market, writes Paul Golden.
Few segments of the...
Alexa, Does Anyone Actually Use Voice Search?
Sales of home devices are booming but is anyone actually purchasing anything through voice search? Recent stats would suggest not, the reality is that...
The Sky’s the Limit
Dublin airport’s advertising product evolution has gathered pace recently with the introduction of new formats and properties designed to tap into an audience that...
Taking Sponsorship to the Next Level
The Irish sponsorship industry has received a much-needed boost following the creation of a new National Sponsorship Index. Professor Tony Meenaghan, who was involved...
The Science Behind Estimating Ad Spend – Accurately
Elisa Daly explains the science behind creating reliable advertising spend estimates.
Transparency is a buzz word that permeates conversations in the Irish advertising industry today....
Where Are They Now?
Why are there currently so few female creatives in the industry? What happened to the art college bias which weighted heavily in favour of...
I’m Legitimately Interested in You!
Huge amounts of money and effort are spent on creating the perfect experiential event one that will lure in the unsuspecting public, dazzle them...
Making Brands Matter in a Fragmented World
Global research conducted by Ogilvy this year indicates that less that 1/5 of
client leaders report that they think and act on brand across every...
The View From the Client
The advertising industry is changing but perhaps not at the pace many clients would like. So, what are the views of the people and...
