Campaign of the Week: AIB ATMs Reveal the Shocking Truth of Financial Abuse
Rothco | Accenture Interactive and AIB in collaboration with Women's Aid, have launched a new campaign to highlight the financial abuse of women in Ireland. As Ireland’s largest financial institution, AIB is actively tackling a range of issues affecting its customers. Working behind the scenes, its dedicated Group Advocacy department, established in 2018, had identified that financial abuse within relationships...
Bord na Móna’s Highlights its Green Credentials in New Campaign
The Dublin-based creative agency, The Public House has created a new campaign for Bord na Mona that highlights the role the company is playing in Ireland’s climate action plan. Working with The Public House, the company wanted to make a bold and proud statement about the dramatic changes it has been making in recent years and its “brown to green”...
eir Rolls Out New Campaign to Promote Faster Broadband Offering
Telecommunications company eir has launched a new nationwide multi-platform campaign called “The End of Ordinary” to promote its Gigabit Fibre Broadband offering. Created by The Tenth Man, the innovative campaign has bold ambition, with all elements filmed in camera and sped up in post to run ten times faster, “mirroring the speed of the product and the eir proposition Let’s...
Ogilvy Rolls Out New Global Campaign for Jameson Irish Whiskey
The Irish Distillers-owned Jameson Irish Whiskey has launched a new global advertising campaign called “Must be a Jameson.” Narrated by Peaky Blinders and Oppenheimer actor Cillian Murphy and directed by two-time Oscar-nominated writer-director, Bryan Buckley this is the first campaign for the brand that has been created by Ogilvy, which picked up the global account in July 2023 following a...
Ad of the Week: Lidl Full Shop – Chemistry
The Lowdown: New TVC for Lidl Ireland to promote the launch of their full shop campaign which shows you can save up to 50% of your shopping bill by doing your main shop at Lidl. Made by Chemistry. Credits: Agency: Chemistry Creative Director: Mike Garner Concept and copywriter: Emmet Wright Art Director: Orlagh Daly Copywriter: Kathryn Murphy Strategic Director: Sinead Cosgrove Agency Producer: Fiona McGarry Director: David C. Kerr Producer: ...
Ad of the Week: Tesco Ireland’s Tribute to the Hosts that Make Christmas
Tesco has launched its biggest and most ambitious Irish Christmas advertising campaign ever with a focus on the hosts that make Christmas every year. Called ‘Here’s to the Hosts,” the multi-platform campaign, which was created by Rothco, salutes the people who make Christmas happen every year. Directed by award-winning documentarian, Ken Wardrop, the TV ads will feature people from all...
Guinness 0.0 Toasts a St Patrick’s Day to Remember with Major Campaign
With the countdown to St Patrick’s Day well underway, Guinness has launched a new campaign to encourage responsible drinking and to promote its non-alcoholic stout Guinness 0.0 over the next two weeks. Called “Make it a St. Patrick’s Day to Remember”, the new campaign dovetails with a nationwide promotion of the stout with free pints of Guinness 0.0 available in...
Ad of the Week: Bloom Launches New Campaign for JustEat.ie
Just Eat, Ireland’s leading online food ordering and delivery app, has launched a new advertising campaign called “Food Envy”. The campaign went live this week on TV, Out of Home and digital display and was developed ad agency Bloom with media planning and buying by OMD. “We have been working with Bloom for almost 5 years” says Edel Kinane, Marketing...
Ad of the Week: TG4 Ladies Football – Publicis Dublin
The Lowdown: Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men’s championship. That’s not a proper fan. The Dublin based agency reveals a hard-core...
Sky Ireland Marks Women’s Football Sponsorship with Powerful Campaign
To mark its sponsorship of the Republic of Ireland Women’s National Team, Sky Ireland has launched a new campaign to celebrate women’s football in Ireland, from grassroots level right up to senior international status. The Women’s National Team kicks off its first World Cup Qualifier of 2022 against Sweden next Tuesday, April 12 and the new campaign and this is the...
