Just Eat, Ireland’s leading online food ordering and delivery app, has launched a new advertising campaign called “Food Envy”. The campaign went live this week on TV, Out of Home and digital display and was developed ad agency Bloom with media planning and buying by OMD.
“We have been working with Bloom for almost 5 years” says Edel Kinane, Marketing Director at Just Eat “when we set out to challenge the way consumer ordered food for delivery to their home or office. Today, awareness of Just Eat is at all time high with over 1million downloads of our app”.
Consumers now know about Just Eat, the convenience and the wide range of foods that are available through their app” says Damian Penco, managing partner and planner at Bloom. “So we just wanted to have some fun with it. To give the brand back its sense of fun and to remind them that Just Eat is all about great food being delivered to your front door”
“There are two edits of the TVC” says Sinead Boyle, Account Director at Bloom: “a 30 second edit which shows take away food being delivered to house and a 20 second edit which shows it being delivered to an apartment.”
The new TV commercial was shot on location in Dublin. It was directed by Chris Cottam and produced by Pull the Trigger.
CLIENT: JUST EAT
Marketing Director: Edel Kinane
Account Director: Sinead Boyle
Creative Director: Michael Walsh
Art Director: Shane O’Hare
Copywriter: Tom Connolly
Managing Partner: Damian Penco
Company: Pull The Trigger
Producers: Max Brady
Director: Chris Cottam