ActionAid Ireland Challenges Immigrant Narrative With Powerful Video from Thinkhouse

Thinkhouse has produced a stirring and emotive video as part of a campaign by the charity ActionAid Ireland to highlight the positive contributions that migrants make to Irish culture and economy. ActionAid Ireland works with women seeking asylum in Ireland and supports them to “claim their human rights and overcome marginalisation and poverty.”  The charity says that it has become...

Huskies Create Hard-Hitting Campaign for St. Vincent de Paul

With the ongoing pandemic wreaking havoc on the finances of many Irish charities, St. Vincent de Paul (SVP) has launched its annual appeal with a new campaign created by In the Company of Huskies. SVP is Ireland's largest charity and it receives more than 150,000 calls each year, usually from people in need of food. Due to unprecedented economic circumstances...

Publicis Dublin Campaign for Tayto Celebrates The Taste of Home

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Publicis Dublin has launched a new campaign for Ireland’s favourite crisp brand, Tayto, called “The Taste of Home.” The new campaign reinforces Tayto’s status as a uniquely Irish brand that has become embedded in our culture for those living both at home and abroad. With many stories of care packages being sent to the Irish diaspora, with Tayto included in their...

The Public House Rolls Out New Campaign for Youth-Focused 48 Network

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The Public House launch a new ‘It’s Real’ brand campaign for youth network 48. The “It’s Real” campaign includes a suite of content, including a 20” digital audio asset with activations at Longitude and university campuses later this year. 48, which is owned by Three Mobile, is a youth-focused mobile network that offers a range of features including contract-free plans, the...

Havas Rolls Out New Campaign for Stout Brand Island’s Edge

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Heineken Ireland has kicked off a national campaign to promote its new stout brand, Island’s Edge. The new campaign was created by Havas Dublin and the TVC brings to life the brand story, which “profiles people at Ireland’s urban edges, depicting where bold new ideas are born. The TVC also brings to life the Irish entrepreneurial spirit; where the progress...

Ad of the Week: Red Bull Strike with Joe Canning

The lowdown: With Galway taking on Limerick in the final of the All Ireland Hurling Championship in Croke Park this weekend, Red Bull has launched a campaign to promote its sponsorship of Galway hurler Joe Canning, including a limited edition can featuring the hurling ace. To help promote this limited-edition can and to give fans a fun and engaging way of...

Boys+Girls Rock It With New Campaign for Three Ireland

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Three Ireland has launched a new campaign to highlight its home broadband offering. The new campaign, which is called “Jeff Rocks Out” was created by Boys + Girls and picks up on the multi award winning ‘Jeff’s World’, and sees the return of Jeff the bearded dragon rocking to Joan’s Jett’s classic track ‘I Love Rock and Roll’. The TVC was...

Bonfire create COVID-19 TV spot for ALONE

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If there is one organisation that the country needs as the COVID-19 situation unfolds it is a highly organised nationwide network of trained volunteers that deal with vulnerable older people that are alone. Thankfully that organisation exists in the wonderful people at ALONE. ALONE has the expertise and trained people in place to deal with this and they have ramped...

The Launch of Life Style Sports ‘Trainer Central’

Credits: Agency: Thinkhouse Client: Life Style Sports Campaign: Launch of Trainer Central Client: Amanda Campbell, Aoife Knox, Niamh McGary Account Directors: Mark Kilbride Planning: Claire Hyland, Eimear Fitzmaurice Creative: Dave Byrne, Shane Kenna, Brian MacRory, Grace Enemaku Photographer: Kevin Goss Ross Film: David Balfe The lowdown: Thinkhouse, the youth marketing agency, has been commissioned to help Lifestyle Sports, Ireland’s leading retail destination for trainers and urban apparel, to launch ‘Trainer...

Dublin Samaritans Mends the Cracks with New Campaign from TBWA

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The Dublin Samaritans, together with TBWA DUBLIN, has launched a powerful campaign to show how talking and being listened to helps the process of mending by drawing a comparison to the Japanese artistic practice of Kintsugi. Involving a mural by artist Joe Caslin, Kintsugi, a centuries-old artistic practice meaning ‘golden joinery and involves repairing ceramics that have fallen into disrepair...

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