Ad of the Week: Bord na Móna ‘Leading the Change’ – Chemistry
https://www.youtube.com/playlist?list=PLrHdEAVyA_t_uYKxghtSX2k-xBQFr9t6q The Lowdown: We’re proud to share our latest work for Bord na Móna, one of Ireland’s most iconic brands and one of the world’s most innovative companies in the field of sustainability. Our latest campaign, created in collaboration with Piranha Bar, highlights the diverse and groundbreaking ways that Bord na Móna generates renewable energy. It’s a modern expression of an equally modern...
Folk Rolls Out Emotive Campaign for Irish Cancer Society
Folk Wunderman Thompson has created a poignant awareness campaign for the Irish Cancer Society that reminds people that, despite the ongoing Covid-19 pandemic, cancer is “Still Here” and so is the Society. The campaign also provides a stark reminder of the devastating effects cancer has on the lives of patients, survivors and families and yet, there is a positive ray...
Ad of the Week: Barnardos “LOST”
“Children are precious. Yet as a society we are failing them. No child in Ireland should experience poverty, neglect or not have a home. This work is about getting people to stop and think about these issues and support Barnardos in changing these children’s lives.” That’s according to Laurence O’Byrne, creative director with the creative agency Boys and Girls. O’Byrne...
Rothco Rolls Out Global Campaign for Hard Seltzer Brand White Claw
Rothco, part of Accenture Interactive, has rolled out a global campaign for the hard seltzer brand White Claw which is owned by Mark Anthony Brands. Called “Let’s White Claw,” it is the brand’s first global campaign and it has tapped into a pool of diverse content creators to create short, unscripted films. The result is a huge suite of content...
Ad of the Week in association with Adsmart from Sky: Brennans Welcomes Home the Diapsora
Brennans Bread and JWT Folk have teamed up for the second Christmas in a row to celebrate the magic of coming home Christmas for those who will return to Ireland this festive season by welcoming them as they step off the plane at Dublin Airport. Welcome Home, which first launched in December 2018, returns to all OOH outlets in Dublin...
Ireland’s best value retailer launches new campaign and will help consumers save money
Ad of the Week: Aldi Swap and Save Ad Aldi Ireland has launched its latest advertising campaign which aims to help Irish consumers save on their annual grocery shopping bill. The new campaign features real households and families from around the country and the savings they made by swapping to Aldi. The campaign follows four families, tracking their shopping spend over eight...
Ad of the Week: This City’s Got Love
The Lowdown: This city’s got heart. This city’s got soul. This city’s got love. A heartbeat runs through Dublin – you can hear it in the music, feel it in the atmosphere and taste it in the food. Allow yourself to fall head over heels for the city, and you won’t miss a beat. Credits: Agency: In The Company of Huskies Client:...
Ad of the Week: Tesco’s Family Makes Us Better
Tesco Ireland has launched its latest campaign as part of a €3.2m investment that will be rolled out on TV, outdoor, digital, radio, social, digital as well as on all Tesco-owned assets including in-store and home-shopping vans. Created by Rothco, with media buying and planning handled by Initiative, the campaign is called Family Makes Us Better and stresses the importance...
Ireland Legend Paul McGrath Fronts New Chef Campaign for Havas
Havas and the Valeo Foods-owned brand Chef have teamed up with Paul McGrath for a new TV-led campaign to launch a new Chip Shop Curry Sauce. Launched on October 15, the TV ad takes viewers on a tour of a house filled with Irish national treasures of all stripes - from the works of our greatest writers to the N17...
Ad of the Week: Three Ireland Connects Arranmore
Three Ireland has launched its latest marketing campaign, ‘The Island’, which focuses on the work that Three’s business team has done in partnership with Arranmore, an island five kilometres off the coast of Donegal, creating a more connected island, enabling societal and economic development and turn the tide on emigration. The campaign centres on Three’s ambition for a better connected...
