Folk Wunderman Thompson Reveals the Secret Ingredient in New Brennans’ Campaign
Folk Wunderman Thompson has kicked off 2022 with a new campaign for Brennans Bread. Called ‘Bakers Day Off’ the campaign celebrates the bakers from Brennans’ bakery as they prepare for the bakery’s annual day off. The campaign is running across TV, OOH, digital video, radio and social media. The TV spot is narrated by a friend of "Old Mister Brennan" and the viewer sees Old Mister...
New Campaign Hits Back at Marketing Tactics Used to Target Children
Rothco, part of Accenture Song, has rolled out a new campaign for the Irish Heart Foundation and retailer Fresh the Good Food Market. Called “The Sticky Problem,” the campaign aims to highlight some of the practices employed by marketers when targeting children while at the same time emphasising the importance of healthy eating choices. As an example, cereal brand marketing often...
Rothco Rolls Out New Campaign for Denny’s Meat Free Range
Rothco, part of Accenture Interactive, has rolled out a new campaign for Denny’s meat-free range of products which have been launched on the Irish market. Long associated with bacon, sausages and puddings, the new Denny’s range includes meat-free sausages, burgers and mince. Denny’s is owned by Kerry Foods and the company has invested heavily in developing a range of plant-based...
Glenisk Returns to TV after 11 Year Absence with New Campaign
Glenisk, the premium yoghurt brand has returned to TV screens with its first campaign since 2011. Created by BBDO Dublin and called “Organic. Double Goodlier” the campaign focuses on the consumer and environmental benefits of choosing organic and shows how much people may benefit from having a little Glenisk organic yogurt in their lives. “It’s over a decade since our...
Ad of the Week: AA Ireland – Javelin
Javelin launch new Ad campaign “Dogs” for the AA Ireland Javelin have launched a new significant AA campaign with the TV debut of “Mulligan” (a somewhat unusual cast member). “Mulligan” is a feisty talkative dog and “owner” of the Brady Family. In this first campaign execution for AA Car Insurance, Mulligan gives a brief insight into his role in the...
Havas Gives Ireland a Daily Dose With New Campaign for Sunday World
Havas Dublin has rolled out a new campaign for the Mediahuis-owned Sunday World. Called ‘Your Daily Dose’, the campaign positions the paper as the go-to source for “all the news you want to know and talk about, from crime and sports to showbiz and lifestyle.” Building on the insight that consuming the news is a habitual act, similar to taking a...
Ad of the Week: Goosebump Launches New Campaign for Mooju
Goosebump has launched a new campaign for the Glanbia-owned brand Mooju, a range of flavoured milks that are predominantly targeted at younger consumer demographic. The campaign will be skewed towards a mix of youth influencer marketing, with OOH, Spotify, Social and film all playing a part. The campaign will also hit stores with POS and digital screens. According to Sarah Love,...
TBWADublin and SuperValu Bring Belief for this Year’s Christmas Campaign
With Christmas only a few weeks away, SuperValu has launched its Christmas advertising campaign and already it has garnered considerable praise in the mainstream media for tugging on the heart-strings. Created by TBWADublin, the TV ad tells the story of a child looking for reassurance at Christmas, something that will feel familiar for most households in the run up to...
Bord Gais Backs Shine a Light With New Campaign
Bord Gais Energy has thrown its weight behind a new campaign to promote Focus Ireland’s Shine a Light Initiative which takes place on October 18th. The agency that conceptualised, developed and delivered ‘Moving Day’ was Along Came A Spider - a company fast becoming synonymous with shining a light on social and cultural issues. The project team spent months working...
ŠKODA Ireland – Never leave your dog in a hot car
A car heats up like an oven and, in exceptional hot conditions such as those we’re experiencing now, can kill a dog in just 15 minutes. So, the advice to dog owners is simple - never leave your dog in a hot car. That’s the striking premise behind a new pet safety campaign created by award-winning creative agency, Boys...
