An Post Showcases Its Sustainability Credentials with New Campaign
An Post has launched a new cross-platform campaign to showcase its sustainability credentials. An Post and Folk Wunderman Thompson have launched the ‘Living Leaves a Mark’ creative campaign cementing the organisation’s sustainability credentials. The campaign- which will run across TV, outdoor, press, digital and social - highlights “the big and small steps” that An Post has taken to become a pioneer...
Vodafone Highlights the Power of Connectivity in New Brand Campaign by Grey London
Vodafone Ireland has rolled out a new cross platform campaign called “Every Connection Counts.” Created by Grey London, the campaign aims to highlight the importance of connectivity and that “every connection, no matter how small, has the power to create a positive difference in people’s lives.” The campaign is running across TV, OOH, digital and radio. The hero TVC sees a...
Newstalk Launches New Cross Platform Marketing Campaign
Following on from its recent rebrand, the Bauer Media-owned Newstalk has rolled out a new cross-platform campaign called “We’re That Friend". Newstalk engaged The Indie List, the talent platform founded by Peter McPartlin and Una Herlihy, to assemble a team of strong creative and advertising talent to develop the campaign which celebrates friendship in all forms and how Newstalk embodies...
Ad of the Week: Vodafone Launches New Rugby Campaign Ahead of Six Nations
With Ireland set to begin its defence of the Six Nations next week in its opening match against England in the Aviva, Vodafone Ireland has released ‘Everyone In’ the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby. The campaign was created by JWT Folk and launches with a celebratory online film and TV ads, all acting as...
Campaign of the Week: The True Taste of Kerrygold
The Ornua-owned Kerrygold brand has launched a new global digital campaign that will reach 36 million people worldwide and aims to take the brand to new heights. The digital campaign, entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a...
Ad of the Week: Success Happens Here – McCannBlue
Credits: Agency: McCann Blue Client: DBS Creative Director: Tim Britnell Copywriter: Laurence Keogh Account Manager: Fiona Cooley Account Executive: Karen Fallon Motion Designer: Jason Fitzgerald Photographer: Eoin Holland VO: Sam McGovern The Lowdown: This January saw the launch of the second phase of the ‘Success Happens Here’ campaign for DBS, created by McCannBlue. Having initially launched the campaign back in August 2015 in outdoor, print, digital, social and radio, this...
Ad of the Week: Tesco’s Family Makes Us Better
Tesco Ireland has launched its latest campaign as part of a €3.2m investment that will be rolled out on TV, outdoor, digital, radio, social, digital as well as on all Tesco-owned assets including in-store and home-shopping vans. Created by Rothco, with media buying and planning handled by Initiative, the campaign is called Family Makes Us Better and stresses the importance...
A Proper Day Out for Folk Wunderman Thompson and Horse Racing Ireland
Horse Racing Ireland and Folk Wunderman Thompson have launched a new above the line campaign called ‘A Proper Day Out’, which repositions the sport of horse racing amongst a younger cohort of racegoers (18-35yo), reinvigorating the entertainment experience that can be enjoyed through a day at the races. The campaign will run across TV, VOD, digital audio, radio, digital...
Droga5 Dublin Celebrates the Power of Play in New Global Campaign for LEGO
Droga5 Dublin, part of Accenture Song, and Our LEGO Agency (OLA) have collaborated to launch a major global campaign for The LEGO Group that champions the important role that play has in the day-to-day lives of children. Called “Play is Your Superpower” the campaign features LEGO’s first ever fully playable film which “celebrates the heroes that can emerge in a...
Ringers Brings Smithwicks Back to its Roots With New Campaign
Ringers Creative has rolled out a new brand platform for the Diageo-owned beer Smithwicks. Called "Originals Find Originals”, the campaign features Tokyo’s original Irish musician - Kozo Toyota and an original Dublin bar man - Hugh Hourican of the Boar’s Head. The first stop on this new brand journey is the Irish trad music community - specifically the people that are...