The Public House Launches New Campaign to Support Rebrand of Irish Independent
The Public House have launched a new campaign to accompany the full rebrand undertaken by the Mediahuis-owned Irish Independent. The campaign, called “Written all over Ireland,” is running across TV, Cinema, VOD, radio, press, out of home, social and digital media. The new campaign is the result of a strategic repositioning project, which identified a unique strength of the Irish Independent...
Publicis Dublin Rolls Out Tik-Doc Campaign for Vhi
Publicis Dublin has created a new campaign for leading health insurer Vhi. Called “Tik-Doc’ it tells the story of Susan, a Vhi Healthcare doctor who goes all out to make, Lauren, a needle-fearing teen feel at ease. The story of the Tik-Tok dancing doctor was inspired by Vhi employee, Linda, a doctor from Limerick who sums up Vhi’s focus in...
Ad of the Week: Dulux Weathershield – Boys and Girls
To celebrate Dulux Weathershield’s most weather-durable paint, advertising agency Boys & Girls went in search of Ireland’s most weather-durable people – meet ‘The Invincibles’. Shot in Myrtleville beach, Co.Cork, The Invincibles explores the story of Tom Bermingham, Mairead Ni Mhaoileóin and Tom McCarthy, three open water swimmers who are dedicated to the water all year round – rail, hail or shine. “The Invincibles...
Ad of the Week: Three Ireland Connects Arranmore
Three Ireland has launched its latest marketing campaign, ‘The Island’, which focuses on the work that Three’s business team has done in partnership with Arranmore, an island five kilometres off the coast of Donegal, creating a more connected island, enabling societal and economic development and turn the tide on emigration. The campaign centres on Three’s ambition for a better connected...
The Public House Launches New Campaign for Youth Mobile Brand 48
The Dublin-based agency The Public House, has launched a new campaign for 48, the youth-focused mobile phone brand that is owned by Three Mobile. Originally launched in 2012 as Go Conquer – when it was part of O2 – the brand has since been renamed and refreshed with The Public House picking up the lead creative and strategy account in...
Core Rolls Out Powerful Campaign for Breast Cancer Ireland
One in nine women will develop breast cancer in the course of their lifetime and some 23% of women are diagnosed between the ages of 20-50 years according to figures from Breast Cancer Ireland. With this in mind, it has launched a new advertising campaign to highlight the misconception that it is something that only affects the over 50s. Created by...
Campaign of the Week: The True Taste of Kerrygold
The Ornua-owned Kerrygold brand has launched a new global digital campaign that will reach 36 million people worldwide and aims to take the brand to new heights. The digital campaign, entitled ‘A True Taste of Kerrygold’ puts Ireland’s grass-fed family farming system firmly in the spot light, celebrating the passion, pride and tradition of Irish dairy as part of a...
Publicis Dublin and AXA Launch ‘Problems Parked’ to Support Women’s Mental Health
Publicis Dublin has partnered with AXA Ireland to launch Problems Parked, a new campaign aimed at raising awareness of the 51% of women in Ireland living with mental health challenges. The campaign was inspired by AXA’s 2024 Mind Health Report, which revealed that over half of Irish women are dealing with issues affecting their mental wellbeing. At its heart is the...
TBWADublin Widens the Circle with Global Jameson Campaign
TBWADublin has rolled out a new global campaign for Jameson Irish Whiskey. The new campaign, which features Irish actor, writer and comedian Aisling Bea, is part of a multiyear multi-channel investment behind Jameson and comes ahead of a busy period for the brand in the run up the global festivities around St Patrick’s Day on March 17. The new brand...
Havas Gives Ireland a Daily Dose With New Campaign for Sunday World
Havas Dublin has rolled out a new campaign for the Mediahuis-owned Sunday World. Called ‘Your Daily Dose’, the campaign positions the paper as the go-to source for “all the news you want to know and talk about, from crime and sports to showbiz and lifestyle.” Building on the insight that consuming the news is a habitual act, similar to taking a...
