PTSB Backs Olympic Hopefuls in New Campaign from Publicis Dublin
With both the Olympic and Paralympic Games taking place this year, Publicis Dublin has rolled out a new campaign for PTSB to mark the financial institution’s sponsorship of the Irish teams taking part in the games. The new campaign follows on from PTSB’s “Altogether More Human” brand platform which was launched in October 2024 as well as its “‘Moving With...
Beefgrudgery Takes to Aisles in New Lidl Campaign by BBDO Dublin
BBDO Dublin has launched a playful animated campaign for Lidl Ireland to highlight the retailer’s award-winning beef offerings. Called “Beefgrudgery,” the campaign introduces a cast of characters, in the form of Bread, Cheese, Strawberry and Turnip who are brought to life through ‘clay-mation’ with some very well-known Irish voices playing the parts. This work was developed by creative duo Kevin McKay...
Ad of the Week: Let’s Talk About Fertility – Publicis Dublin
Lowdown: Publicis Dublin ask couples in Ireland ‘The Big Question’ in a new campaign to create a conversation about fertility and promote new fertility benefits from Vhi Healthcare. This film was made to draw attention to a very sensitive issue and to help people plan ahead. Creatives Ronan Nulty and Carol Lambert collaborated with Motherland to develop a film approach that...
Ad of the Week: Save Someone from a Life of Poverty
In the Company of Huskies has launched an emotional new campaign with Ireland’s biggest charity St. Vincent de Paul (SVP). Called ‘Save someone from a life of poverty” it juxtaposes the saddening reality of the long-term effects of poverty on young people’s lives and the positive impact made possible through donations. In two 30-second TVCs, the campaign shows the real-life...
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023 After putting 18 different Christmas ads to test to assess creativity, distinctiveness, fame, emotional response and brand impact, Guinness’ TV ad, The Home of Guinness tops this years’ list of the best festive advertising, according to research undertaken by RED C Research as Richard Colwell and Bryan Cox...
National Lottery Puts Dreams Back at Centre of New Campaign from Folk VML
The National Lottery has launched a new advertising campaign with Folk VML, aimed at strengthening the brand’s connection with players and highlighting its role in funding good causes across Ireland. Supported by Oliver and Starcom, the campaign is running across TV, digital, OOH and social and forms part of a wider shift in direction with a product-first approach to a...
Circle Content Rolls Out New Campaign for DoneDeal Cars
Circle Content, the sister-agency of Boys + Girls, has created a new tongue-in-cheek TV and digital campaign for DoneDeal Cars, repositioning the brand as the “confident choice for premium car buyers.” The new campaign is running across TV, cinema, digital, outdoor and social media channels. “The campaign addresses a key perception challenge: establishing DoneDeal Cars as more than just a marketplace...
Tesco Feeds the Christmas Spirit with New Campaign from BBH
BBH has rolled out a new Christmas campaign for Tesco called “Helping Feed Your Christmas Spirit.” The campaign, which is going out through TV, digital and social, aims to show how the festive season can bring people together and how Tesco customers can “feed their Christmas spirit.” According to the retailer, “this year’s campaign follows the story of Conor and taps...
New Bank of Ireland Campaign Shows that Breaking Up is Hard to Do
Following the recent launch of its radio, digital and social campaign for its “Big Move” campaign, Bank of Ireland has rolled out its new TV and OOH campaign featuring Baz Ashmawy and his mother Nancy. The new campaign is targeted at customers of KBC Bank and Ulster Bank both of which are leaving the Irish market. Created by Grey London, Oliver...
Virgin Media Launches New Campaign to Promote New 360 Platform
Virgin Media Ireland has launched its largest integrated marketing campaign ever to support its new Virgin TV 360 Platform. The campaign was created by Publicis Dublin and Antidote Films and directed by US Director Nick Roney and launched with a 60 second TV commercial which will be followed by shorter length versions along with VOD and a major OOH campaign....
