The Lowdown:
Tesco Ireland and Rothco launch the humble ‘Big Can Be Good’ campaign to address negative perceptions of the large supermarket chain.
Led by a 60″ TVC, the ‘Big Can Be Good’ campaign sees Tesco open its heart to Ireland with an honest brand manifesto.
‘Big Can Be Good’ takes the very thing that is often seen as a negative about Tesco – its size – and turns it on its head by demonstrating the benefits of that size to customers, suppliers and local communities. The result is an invitation for people to think about Tesco’s size in a new way.
Credits:
Client: Tesco
Agency: Rothco
Agency Producer: Barbara-Ann Chaney
Art Director: Paddy Geraghty
Copywriter: Bernie Martin
Account Directors: Aoife Moore/Sarah McGann
Account Manager: Eimear Dennis/Sinead McDonald
Strategy: Emer Howard/Saragh Killeen
Production: Company Butter
Director: Hadi
Producer: Gráinne Tiernan
Music: ‘Forever, Wherever’ by Andrew Jed
Post Production: Screen Scene
Sound: Avondale
Voiceover: Marie Ruane
