Paralympics Ireland – More Than Sport
The Lowdown: In the build up to Rio 2016, Paralympics Ireland tasked us with raising their awareness as an organisation with a secondary task of raising much needed funds for their touring squad. When it’s said that the Paralympics is More Than Sport, it’s the truth. It’s more than training, more than a disability, and more than winning. Everything a Paralympian...
Ad of the Week: The National Lottery: Money Multiplier – DDFH&B
Lowdown: To launch the new Money Multiplier scratchcard from the National Lottery Ireland, creative agency DDFH&B turned to the one animal that’s known for multiplying more than any other. The resulting rabbit-themed, through-the-line campaign includes 30, 20 and 10 second TV and VOD spots, outdoor, press, social and some hilarious behind the scenes videos. The TV spots, featuring many real...
Ad of the Week: Moy Park “Saturday Night Takeaway – AV Browne
The Lowdown Imagine what it would be like if Ant & Dec brought the energy and excitement of Saturday Night Takeaway to your Moy Park teatime. That's the premise behind this recent series of sponsorship stings. But instead of a studio we have a kitchen. And we don't have celebrity guests - we have Moy Park Chicken. And Ant & Dec...
Ad of the Week: Meteor Secret HQ #LoveData – Rothco
The Lowdown: Rothco and Meteor invite us into the wonderful world of Meteor Secret HQ in a new 360 campaign to demonstrate the network’s commitment to it’s customers and understanding of the breadth and depth of their mobile phone usage and needs. This week, Creative agency Rothco launch the latest 40” TVC for Irish telecommunications network, Meteor. After the successful ‘Christmas...
Ad of the Week: Lidl – Proudly supporting Ladies Gaelic Football
Credits: Creative agency: Chemistry Client: Lidl Creative Director / Copywriter: Emmet Wright Art Director: Orlagh Daly Client Service Director: Deirdre Gunning Account Manager: Andrea Dalton Doran Strategic Director: Sinead Cosgrove Agency Producer: Fiona McGarry Production Company: Antidote Producer: Andrew Freedman Director: Henry Mason Post House: Windmill Lane Music: Rocstrong - Go 'Head The Lowdown: Lidl Ireland has been unveiled as the new sponsor Ladies Gaelic Football in Ireland and as part of the activation,...
Ad of the Week: Success Happens Here – McCannBlue
Credits: Agency: McCann Blue Client: DBS Creative Director: Tim Britnell Copywriter: Laurence Keogh Account Manager: Fiona Cooley Account Executive: Karen Fallon Motion Designer: Jason Fitzgerald Photographer: Eoin Holland VO: Sam McGovern The Lowdown: This January saw the launch of the second phase of the ‘Success Happens Here’ campaign for DBS, created by McCannBlue. Having initially launched the campaign back in August 2015 in outdoor, print, digital, social and radio, this...
Ad of the Week: The 4 Cs: Tv ad – Cross Contamination – McCannBlue
Credits: Agency: McCannBlue Client: safefood Lowdown: This week saw the launch of safefood's latest campaign with McCannBlue, this time for Food Safety. The suite of ads highlight the everyday risks posed by the 4 C's - Cook, Clean, Chill, Cross-Contamination - and how simple mistakes or lapses of concentration can be costly to health. This first phase of the campaign targets the over 65's,...
Lidl Ireland Christmas 2015 – Postman Derek – Chemistry
The lowdown: Christmas is brilliant isn't it? Except for when it's not. It's a little talked about fact, but sometimes Christmas can get a little bit, well, un-fun. Luckily even the most die hard Scrooge can't resist Lidl's delicious range of festive food, and the Christmas spirit is restored once again; allowing one and all to 'share a Lidl bit...
Ad of the Week: Vanguard for Dunnes Stores – Thinkhouse
Credits: Agency - Thinkhouse Advertiser - Dunnes Stores Title - Vanguard for Dunnes Stores, a new collection by Paul Galvin Creative Directors: Paul Galvin + Jane McDaid Director: Jamie Brennan Art Direction: Kevin Goss Ross/Michael Roulstone Account team: Ashley Reddin/Anne Nuding Recording Studio: Moynihan Russell The Lowdown: Paul Galvin launched his debut menswear collection, VANGUARD, in collaboration with Dunnes Stores. Thinkhouse produced a 90 second video ad and seeded...
Ad of the Week: Meteor Christmas Unlimited – Rothco
Christmas 2015 sees the return of Meteor's festive CEO to Irish TV Screens. Nicholas St Wenceslas, misanthropist, holiday magnate and CEO of Christmas LTD - the company responsible for commercialising the holidays - is back. The 2015 campaign, created by Rothco, has launched this weekend with a 30" and two 20" TVCs. Wolf-of-Wall-Street-come-Miracle-on-34th-Street's Nicholas is now living in the tax-neutral...
