Innovation is at the heart of the Ulster Bank Northern Ireland brand, and when it comes to security their banking app harnesses the latest biometric technology – with both Face ID and Fingerprint Login – to help protect customers’ accounts.
To communicate the benefits of the UB NI app Boys + Girls launched their first campaign in more than three years. The tone reflected a modern and forward looking brand, with a new visual identity that was equally confident.
The work has a charm and freshness across every touchpoint. Our TV ad depicted a young man whose holiday literally disappears before his eyes, before order is restored in the knowledge that because his money is secure – thanks to the UB NI app – his holiday plans are also protected.
Across print, digital and social we showed other plans (a desert island holiday and a new scooter) safely protected behind the screen of a mobile phone, again in the knowledge that when your money is secure so too are your plans for it.
It’s a first step in a new direction for the Ulster Bank Northern Ireland brand. One that’s bold and different, and has the standout and appeal to attract younger customers. We look forward to taking the next one.
The campaign is now live in Northern Ireland across all channels outlined.
Advertising Lead: Anna Vaughan
Marketing Manager: Melissa Dunbar
Brand Lead: Faye Drummond
Head of Advertising & Content: Petra Cameron
Agency: Boys + Girls
Head of Strategy: Margaret Gilsenan
Creative Director: Mark Tuthill
Senior Art Director: Bairbre McGlade
Copywriter: Avril Delaney
Senior Account Director: Sorcha Hanratty
Senior Account Manager: Alicia Coyle
Agency Producer: Laurie McGann
Designer: Cian Booth
Finished Art: Claire O’Reilly
Production Company: Biscuit
Production Company Producer: Lee Groombridge
Post Production Supervisors: Angela Toner/Tim Lyall @ The Mill
Audio: Steven Maher, Number 4
Director: Matt Dilmore