Home Campaigns Ad of the Week Ad of the Week: Sherry FitzGerald

    Ad of the Week: Sherry FitzGerald

    In the Company of Huskies team up with Sherry FitzGerald to launch the property agents’ new brand platform and innovative technology offering.

    Ireland’s largest property and financial services firm, Sherry FitzGerald selected In the Company of Huskies to develop a new brand platform and campaign. This comes ahead of Sherry FitzGerald launching their pioneering technology which will revolutionise the property market.

    In a first for the Irish property market, Sherry FitzGerald is launching an innovative digital platform. The platform allows buyers to place their bids and view competitors’ bids online at any time of the day or night. It’s a truly innovative move, and it’s a part of Sherry FitzGerald’s vision to create a more equal partnership between estate agents and their customers.

    Damian Hanley, Creative Director, In the Company of Huskies comments “Huskies wanted to create a long-term marketing platform that would communicate Sherry FitzGerald’s culture and purpose in a clear and compelling way. After many customer, agent and in-branch interviews, we felt the brand’s purpose was best captured by the simple but powerful position – It’s not just about property, it’s about people.” The campaign depicts typical property symbols juxtaposed with similar objects that have a more emotive meaning reflecting Sherry FitzGerald’s practice of putting the customer at the heart of everything it does.

    Brian Leonard, Managing Director of the agency adds “Like Sherry FitzGerald, innovation and commitment to producing transformational results are at the core of what Huskies do. We bring creativity and digital together to harness what we term as the power of ‘Magic and Machines’ to deliver business growth for our clients.”

    “Huskies really got to the core of who we are as a business and what we stand for” Joanne Geary, Director – Digital Transformation, Marketing and Business Development, Sherry FitzGerald.  “We know we’re in the business of mortgages, buying, selling and letting property, but to us understanding our clients and their lives, and how our advice can help   them successfully reach the next stage of their property journey, is what makes the difference and is key to our success. Through meticulous planning and creative, we feel this brand platform will position us both now and into the future.”


    Client: Sherry FitzGerald
    Marketing Consultant: Karen Soye
    Director – Digital Transformation, Marketing and Business Development: Joanne Geary
    Agency: In the Company of Huskies
    Creative Director: Damian Hanley | Copywriter: Robert McBride/Jude Healy
    Art Director: Peter Snodden | Account Director: Elaine Knowles
    Account Manager: Mary-Clare Kerin | Production: Brian Daly | Design: Emily Blaney

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