Home Campaigns Ad of the Week Ad of the Week: SuperValu’s Consider Christmas

    Ad of the Week: SuperValu’s Consider Christmas

    Following the recent launch of its new ‘All things considered’ campaign, SuperValu and TBWA\Dublin have followed up with a new Christmas campaign that encourages customers to ‘Consider Christmas’.

    The new TV ad, a cheerful, lyrical spot reflects the warmest familiar sentiments of the season. The 30-second TVC uses a festive interpretation of ‘Consider Yourself’, from the musical, Oliver! Throughout the spot we see a montage of genuine customers from all walks of life and staff from stores around the country as they tell the story of the value of shopping at SuperValu and their experience of Christmas.

    Tara Clifford, SuperValu Strategy Marketing Manager, comments: “All things considered as a platform stretches across every aspect of our business. It’s great that we can even approach Christmas with charm and warmth, while still being true to what we stand for”.

    Paul Arthurs, Senior Art Director at TBWA\Dublin, comments: “The Irish grocery market is a highly competitive one – even more so at Christmas. We wanted to create a spot that brings a sense of festive warmth, one that gives us an opportunity to talk to customers in a more relaxed way. The sheer number of people featured throughout the ad, while challenging, let us show just how different Christmas is for different people – but what ties everyone together is value found at SuperValu.”

    The TVC will be supported by cinema, radio, retail-focused executions, digital, VOD, and social media.


    Marketing Director interim: Des O’Mahony
    Strategy Marketing Manager: Tara Clifford
    Food Leadership Marketing Manager: Owen Lynch

    Client Business Director: Paula Kelly
    Account Director: Yvonne Caplice
    Executive Creative Director: John Kane
    Strategy Director: Mark Nolan
    Creative Director: Des Creedon
    Art Director: Paul Arthurs
    Copywriter: Alan Byrne
    Agency Producer: Onagh Carolan

    Red Rage Films
    Producer: Gary Moore
    Director: Brian Durnin
    Director of Photography: Ivan McCullough

    Windmill Lane
    Post producer: Shane Murphy
    Editors: Lee Hickey
    Effects: John Kennedy
    Sound: Mark Henry, Number 4

    Previous articleTo Protect & Ad Serve
    Next articleJameson Caskmates Lights Up Dublin Social Landmarks