Sky Ireland Marks Women’s Football Sponsorship with Powerful Campaign

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To mark its sponsorship of the Republic of Ireland Women’s National Team, Sky Ireland has launched a new campaign to celebrate women’s football in Ireland, from grassroots level right up to senior international status. The Women’s National Team kicks off its first World Cup Qualifier of 2022 against Sweden next Tuesday, April 12 and the new campaign and this is the...

Ad of the Week: Success Happens Here – McCannBlue

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Credits: Agency: McCann Blue Client: DBS Creative Director: Tim Britnell Copywriter: Laurence Keogh Account Manager: Fiona Cooley Account Executive: Karen Fallon Motion Designer: Jason Fitzgerald Photographer: Eoin Holland VO: Sam McGovern The Lowdown: This January saw the launch of the second phase of the ‘Success Happens Here’ campaign for DBS, created by McCannBlue. Having initially launched the campaign back in August 2015 in outdoor, print, digital, social and radio, this...

Ad of the Week: Be There Even When You Can’t – Three Ireland

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“Be there even when you can’t” is the concept behind Three’s new commercial, launched this week to celebrate its 97% 4G population coverage Building on Three’s ‘Make it count’ campaign, Boys+Girls (www.boysandgirls.ie) embraced the surreal with an exhilarating spot featuring a mum who’s stuck in work, bouncing with her little girl on the Three Network. Aislinn O’Connor, Head of Brand &...

Ad of the Week: The National Lottery: Money Multiplier – DDFH&B

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Lowdown: To launch the new Money Multiplier scratchcard from the National Lottery Ireland, creative agency DDFH&B turned to the one animal that’s known for multiplying more than any other. The resulting rabbit-themed, through-the-line campaign includes 30, 20 and 10 second TV and VOD spots, outdoor, press, social and some hilarious behind the scenes videos. The TV spots, featuring many real...

Ad of the Week: This City’s Got Love

The Lowdown: This city’s got heart. This city’s got soul. This city’s got love. A heartbeat runs through Dublin – you can hear it in the music, feel it in the atmosphere and taste it in the food. Allow yourself to fall head over heels for the city, and you won’t miss a beat. Credits: Agency: In The Company of Huskies Client:...

Ad of the Week: Kelkin – Made for Exploring

The Lowdown: Kelkin’s new campaign celebrates the fact that everyone is born curious, craving new experiences. Seeking out new adventures helps us get the most out of life. With a huge range of nutritious products, Kelkin feeds your inner explorer so you can keep seeking out new adventures every day. Kelkin is made for exploring. Credits: Advertiser: Valeo Foods Brand: Kelkin Activity: Broadcast Commercial Agency:...

Rothco Rolls Out AIB Campaign that Showcases its Digital Offerings

Rothco, part of Accenture Interactive, has launched a new campaign for AIB that showcases the bank’s digital banking services. According to the bank, it’s understanding of how its customers live their lives has been the driver behind every digitisation it has made to date and which is why Rothco developed a campaign about living instead of banking. Tasked with bringing AIB’s...

Publicis Dublin Urges Smokers to Take Back Control in New HSE Quit Campaign

With many smokers trying to kick the habit at this time of the year, Publicis Dublin has created a new campaign for the HSE to highlight its QUIT service which has met with considerable success in helping people quit smoking since it was first established. In the new campaign Nicotine has been personified to show smokers, via the human traits...

Ad of the Week: Kerrygold Launches First Campaign Since 2010

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Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin. Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms. The TV ad celebrates memories and experiences that pass on from generation to...

An Post Insurance Launches Campaign to Promote Insurance Offering

An Post Insurance has launched a new cross-platform campaign highlighting its insurance offerings to customers seeking car and home insurance. The new campaign, which was created by JWT Folk, follows on from its recent rebranding and includes a series of 30 second and 20 second TV ads that will run across RTE, Virgin Media TV and Sky as well as...

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