Ad of the Week: AA Ireland – Javelin
Javelin launch new Ad campaign “Dogs” for the AA Ireland Javelin have launched a new significant AA campaign with the TV debut of “Mulligan” (a somewhat unusual cast member). “Mulligan” is a feisty talkative dog and “owner” of the Brady Family. In this first campaign execution for AA Car Insurance, Mulligan gives a brief insight into his role in the...
Publicis Dublin Delivers New SPAR Campaign to Promote Own Brand Offerings
Publicis Dublin has rolled out a new campaign for SPAR and EUROSPAR to promote the retailer’s own brand range of products. The new campaign is running across TV, radio, VOD and social. The campaign features customers getting up close and personal with SPAR Range products. In one scene a van driver backs into a giant pack of cookies, in another a...
Allianz Backs Women’s Aid With €1m Campaign
Allianz Insurance has partnered with Women’s Aid as part of €1m three-year deal to highlight domestic abuse in Ireland. The German insurer will also support Women’s Aid in tackling the issue of domestic abuse and support those women who are living through domestic abuse in Ireland. The multi-faceted partnership, which includes financial and non-financial supports also includes an education and awareness...
Jacobs Rolls Out New Campaign to Celebrate The Welcome In Between
Havas has launched a new campaign for Jacob’s Biscuits called The Welcome In Between. The campaign also marks the launch of a new brand platform that “celebrates the little in between times that end up being our most meaningful.” As well as one 30” and two 10” TV spots, the campaign is also running on VOD, Radio, Social, and OOH. According...
Ad of the Week: The Power Behind Positive Energy
With the Autumn rugby internationals well under way and the Rugby World Cup in Japan only a few weeks way, Energia’s new rugby campaign, The Power Behind Positive Energy has gone live. The TV campaign sees Irish legends Ronan O’Gara and Shane Horgan reliving iconic moments from their careers. The new rugby communications campaign focuses on how fans #PositiveEnergy can...
Ad of the Week: TG4 Ladies Football – Publicis Dublin
The Lowdown: Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men’s championship. That’s not a proper fan. The Dublin based agency reveals a hard-core...
SuperValu Urges Us to Reclaim Dinner Time in New Campaign from Boys+Girls
Boys+Girls has rolled out a new campaign for SuperValu. The campaign, which is running across TV, VOD, and cinema, is called “Dinner Time Well Spent” and asks the question “when did the food that brought us together get replaced with the feeds that pull us apart?” According to the retailer “the campaign is a rallying cry to Irish households to...
Ad of the Week: Irish Examiner – Women’s Vote
100 years ago, with their struggle to gain universal suffrage, Irish women fought to not be judged for their gender. 100 years on, with the choice of women’s underwear still admissible in Irish rape trials, Irish women are now fighting to not be judged for their clothing. Throughout all this time, the Irish Examiner newspaper has been here to make their...
The Boys of the NYPD Choir Sing Galway Bay in Christmas Cracker from The Public House
The Dublin-based agency, The Public House has rolled out a new Christmassy campaign for EPIC The Irish Emigration Museum that brings the boys from the NYPD Choir together for the first time to sing Galway Bay, in a powerful nod to the festive classic Fairytale of New York by Shane McGowan and Kirsty McColl. Possibly the most played Christmas song...
Ad of the Week: Red Bull Strike with Joe Canning
The lowdown: With Galway taking on Limerick in the final of the All Ireland Hurling Championship in Croke Park this weekend, Red Bull has launched a campaign to promote its sponsorship of Galway hurler Joe Canning, including a limited edition can featuring the hurling ace. To help promote this limited-edition can and to give fans a fun and engaging way of...
