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Jacobs Rolls Out New Campaign to Celebrate The Welcome In Between

Havas has launched a new campaign for Jacob’s Biscuits called The Welcome In Between.

The campaign also marks the launch of a new brand platform that “celebrates  the little in between times that end up being our most meaningful.” As well as one 30” and two 10” TV spots, the campaign is also running on VOD, Radio, Social, and OOH.

According to Adrian Fitz-Simon, creative director at Havas: “We’re really proud of our work on Jacob’s, an Irish brand that people hold close to their hearts – and this is certainly a platform with a lot of heart. Our launch TVC drops in on a dad as he juggles working from home and entertaining his daughter – a currently very relatable scenario. We cast a real dad and daughter and their relationship just jumps off the screen. There are few brands that can truly say they have been a part of people’s lives for generations and this new platform has the potential to demonstrate this for years to come.”

Claire Allen, marketing manager for snacking at Valeo Foods added: “There’s a duty of care with such an iconic brand so we have been working very closely with the team at Havas all the way from strategy to execution – and we’re delighted with the results. There’s a lot of joy and warmth in the way the new platform has been executed and we hope it will put a smile on people’s faces.


Client: Valeo Foods

Marketing Director: Michelle Tormey
Marketing Manager, Snacking: Claire Allen

Agency: Havas
Executive Creative Director: Peter O’Dwyer
Creative Director: Adrian Fitz-Simon
Copywriter: Stephen Kelly
Account Director: Aoife Surgeon, Alicia Coyle
Account Manager: Rebecca Mullen
Producer: Laurie Easterby
Broadcast Manager: Suzanne Heneghan
Head of Planning: Ashly Stewart
Strategic Planner: Áine O’Boyle

Production Company: Butter

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