Home Campaigns Ad of the Week Ad of the Week: The Comfortable Zone – DDFH&B

    Ad of the Week: The Comfortable Zone – DDFH&B


    Title of Commercial: The Comfortable Zone
    Advertiser: Irish Life
    Client executives: Karl Symes, Siobhan Kelly, Susan Egan
    Agency: DDFH&B
    Agency executives: Michael Craig, Vanessa Carswell, Mary Saunders
    Creative: Roisin Keown, Peter Snodden
    Agency producer: Jenni O’Reilly
    Production company: Red Rage
    Director: Brian Durnin
    Producer: Paul Holmes
    Lighting cameraman: Ivan McCullough
    Editor: Jake Walsh, Hubert Montag
    Recording studio: Mutiny

    The Lowdown:

    Irish Life wanted to encourage consumers to venture from their comfort zone (deposit accounts) into the new comfortable zone (Irish Life MAPS®) to start making their money work harder. The comfortable zone is a space that only Irish Life MAPS® can own, because no other product is designed to suit different types of investors, from conservative to balanced to adventurous. In a continuation of the 2014/5 brand campaign, DDFH&B developed a through the line campaign which demonstrated that Irish Life know more about Irish life than any other provider by dramatising situations in which Irish people feel uncomfortable, from seeing their boss head to toe in cycling lycra to that ever awkward first date. Thankfully, no matter what makes people uncomfortable, when it comes to investing Irish Life MAPS® can help them to find their comfortable zone.

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