SuperValu Stresses Super Value in Campaign from Boys+Girls
The Musgrave-owned SuperValu has launched a new national campaign to highlight more than 500 price cuts across everyday grocery and household products. The campaign,”Still Super, Now Better Value”, aims to demonstrate the scale of recent price reductions across items including fresh fruit and vegetables, dairy and meat, as well as other household staples. The television campaign was designed to communicate the...
Allianz Gets Real in New Campaign from Forsman & Bodenfors Dublin
Forsman & Bodenfors Dublin has rolled out a new campaign for Allianz Ireland called “Real Life.” The campaign captures the “texture and honesty” of every day life for most ordinary people. According to the agency, the campaign grew from a simple insight: many insurance customers feel the need to present a polished, perfect version of themselves, especially when they’re making...
Rothco Rolls Out New Prayer of the Brave Ad Campaign for AIB
AIB has launched a new cross-platform campaign as part of its Backing Brave proposition. Created by Rothco, part of Accenture Interactive, the campaign is called Prayer of the Brave and applauds business owners and leaders by way of an inspiring prayer of positivity, encouragement and reassurance. Each line of the prayer reveals the inner-most thoughts of business owners; their...
Ad of the Week: We Cover Courage – Allianz Ireland/In the Company of Huskies
Ad agency, In the Company of Huskies has rolled out a new campaign for Allianz Ireland called ‘We Cover Courage’. The ad recreates Minister for Education, Donogh O’Malley’s moment of courage in announcing free secondary school education in 1966 and features his son, the actor Daragh O’Malley, delivering his father’s famous speech. The ad tells the story of Minister O’Malley who, acting without the...
Ad of the Week: Kerrygold Launches First Campaign Since 2010
Kerrygold has launched its first Irish advertising campaign in seven years. The campaign, Memories in the Making, was created by Publicis Dublin. Directed by TJ O’Grady-Peyton from the appropriately named Butter Films, it was shot over two days in Dublin and will run on TV and digital platforms. The TV ad celebrates memories and experiences that pass on from generation to...
Ad of the Week: 3Plus “Ball Pool” – Boys & Girls
The Lowdown: Thanks to Three the world is a giant ball pool. Or at least it is in Three’s new campaign for their rewards program 3Plus. In Three’s latest campaign, advertising agency Boys & Girls were tasked with bringing their rewards program, 3Plus, to life. Taking inspiration from the 3Plus identity, the agency created a world filled with tidal waves, explosions,...
Joe Duffy Channels His Inner Private Eye in New Campaign for Lidl
He may only have left RTÉ recently but Joe Duffy, one of the top Irish broadcasters over the last 25 years has returned to the nations screens to investigate Lidl and its recently launched Lidl Plus app which offers shoppers points on their shopping as well as special offers. To dramatise just “how unbelievable” Lidl’s prices are, Droga5 Dublin, part...
Boys+Girls Launch New Creative Platform and Campaign for Bulmers Cider
With the all-important summer season for cider manufacturers underway, Bulmers has launched a new creative platform with a robust campaign across TV, OOH, audio, social & activation, marking “a bold new direction” for the brand The Bulmers "It's Our Time'' creative platform represents a significant new brand positioning for the brand and was created by Boys+Girls. According to the Bulmers,...
TBWADublin & SEAI join forces to ‘Discover A New World of Comfort’
TBWADublin has created a new campaign for the Sustainable Energy Authority of Ireland (SEAI) to highlight the benefits of home energy upgrades. Dramatically improving the energy efficiency of Ireland’s homes is a major goal for SEAI. Older homes in particular can be transformed to be remarkably more comfortable, and this is made more affordable for homeowners thanks to the Government...
Virgin Media Campaign Shines a Light on Gaming Community
Virgin Media has launched a new campaign to promote the importance of reliable broadband. Called “Gamers are Athletes,” the campaign was created by Publicis Dublin and taps into the rapidly growing popularity of eSports in Ireland. As part of the campaign, Virgin Media teamed up with the eSports team Wylde to highlight the fact that, apart from being reliant on...
