Ad of the Week: The National Lottery: Money Multiplier – DDFH&B
Lowdown: To launch the new Money Multiplier scratchcard from the National Lottery Ireland, creative agency DDFH&B turned to the one animal that’s known for multiplying more than any other. The resulting rabbit-themed, through-the-line campaign includes 30, 20 and 10 second TV and VOD spots, outdoor, press, social and some hilarious behind the scenes videos. The TV spots, featuring many real...
Ad of the Week: Bank of Ireland & TBWADublin ‘Begin’
Bank of Ireland has launched a new brand platform and advertising campaign called ‘Bank of Ireland Begin.’ The new brand positioning reflects the bank's intention to demonstrate its core purpose of enabling customers, colleagues and communities across Ireland to thrive. The campaign was created by the bank’s creative agency, TWBADublin . According to the bank, the insight at the heart of the...
Ad of the Week: Bank of Ireland Celebrates the Four Proud Provinces
Bank of Ireland, which sponsors all four provincial rugby teams - Connacht, Leinster, Munster and Ulster- has launched a new campaign to celebrate its involvement with rugby in Ireland. The campaign, which was created by TBWADublin is the next phase of the brand’s new brand platform Begin. The new brand positioning reflects the Bank’s intention to demonstrate its core purpose...
Ad of the Week: Smyths Toys ‘Outdoor Heroes’ by therefour
The Lowdown: When children play, there are no limits. When we allow them to imagine, anything is possible. When tasked with creating a commercial for a company selling outdoor play equipment, therefour, the Dublin-based creative consultancy, looked at the challenge from a child’s point of view. So for instance, seen through a child’s eyes, a trampoline is a way to reach...
Ad of the Week: Irish Heart Foundation
Cardiovascular disease is Ireland’s No. 1 but 80% of premature deaths are preventable. With this in mind the Irish Heart Foundataion has launched a new hard-hitting campaign called #ShowSomeHeart. The campaign was created by the award-winning Dublin creative agency Boys and Girls and asks people to “Show Some Heart” and offer support for those affected or impacted by cardiovascular disease. Empowering,...
Dublin Bus – The Mad Dash Home – Rothco
The Lowdown: Creative Agency Rothco and Dublin Bus have teamed up with mother–son duo, Baz and Nancy from hit Sky TV show ‘50 Ways To Kill Your Mammy’, in a new campaign to give customers a behind-the-scenes look at the people in Dublin Bus’s Central Control Centre. In the online film, ‘The Mad Dash’, which launches today, mischievously likeable son Baz...
Rothco Rolls Out AIB Campaign that Showcases its Digital Offerings
Rothco, part of Accenture Interactive, has launched a new campaign for AIB that showcases the bank’s digital banking services. According to the bank, it’s understanding of how its customers live their lives has been the driver behind every digitisation it has made to date and which is why Rothco developed a campaign about living instead of banking. Tasked with bringing AIB’s...
ŠKODA Ireland – Never leave your dog in a hot car
A car heats up like an oven and, in exceptional hot conditions such as those we’re experiencing now, can kill a dog in just 15 minutes. So, the advice to dog owners is simple - never leave your dog in a hot car. That’s the striking premise behind a new pet safety campaign created by award-winning creative agency, Boys...
Goosebump Floats New Bulmers Light Campaign
Goosebump has rolled out a new campaign for Bulmers Light called “Floaty Little Devils.” The campaign will run on TV, Social, Radio, Out of Home, In-store and with a strong presence in the on-trade. There are hot air balloon trips over the Bulmers Orchard also up for grabs, too. According to Karl Donnelly, marketing director, Bulmers Ireland: “We asked Goosebump for...
HSE: Nobody Will Thank You
“Nobody Will Thank You” was created by Core Creative with media by Spark Foundry.
