Ad of the Week in association with Adsmart from Sky: Boots ‘Gift Like You Get Them’

Boots Launches ‘Gift Like You Get Them’ Christmas Campaign

Boots UK & Ireland is the latest retailer to launch its annual Christmas campaign and this year it focuses on how hard it can be to find the right gift for the very different people in your life – and how a trip to a Boots ‘Bootique’ is the answer. The TVC is airing across RTE, Virgin Media, Sky, YouTube,...

Paddywhackery Given the Boot in New EPIC Campaign from The Public House

The Public House has rolled out a new campaign for EPIC The Irish Emigration Museum that challenges the negative stereotypes attached to Ireland and the Irish people. Called This Is Not Us, the campaign follows on from research into how predictive search data shows that many incorrect and misleading perceptions of the Irish still prevail globally - the most common...

Ad of the Week: Laya Healthcare “It’s Good to Live’

Laya healthcare has embarked on a major new brand repositioning campaign, centred around a purpose-driven theme “It’s good to live”. Created by TBWADublin, the €2.5m integrated campaign is laya healthcare’s biggest in five years, and strives to evolve the brand to win hearts and minds as a real health partner, not just a health insurer. The multi-platform campaign will focus...

Campaign of the Week: CARI Foundation’s The Carousel

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Focus Advertising and Banjoman Films have teamed up to create a powerful video campaign for the CARI Foundation, the charity that provides child-centred specialised therapy and support to children, families and groups affected by child sexual abuse. Called “The Carousel,” the video campaign explores what is a very difficult and important message in society today. “It is a really tough line...

Ad of the Week in Association with AdSmart from Sky: Thinkhouse Barry’s Tea

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The Dublin-based agency Thinkhouse has created a new campaign for Barry’s Tea, the brand’s first major campaign in three years. Thinkhouse picked up the creative account for Barry’s in 2019 and the new campaign will run across TV, radio, digital and social and will be supported by a PR. Media planning and buying is being handled by OMD. Shot in Dublin...

Ad of the Week: In the Company of Huskies and We Cover Courage

In the Company of Huskies has created the next instalment in Allianz Ireland’s ‘We Cover Courage’ campaign. In this light hearted ad it tells the story of one homeowner’s everyday courage, when he finally admits to himself that he’s a little over his head when it comes to DIY and needs to ask for help. This ad was created to highlight Allianz Ireland’s Emergency Home Assistance...

Tesco Marks 25 Years in Ireland with New Campaign from BBH Dublin

https://www.youtube.com/watch?v=03O9sBHlLYQ Tesco has launched a new campaign to mark its 25th anniversary in Ireland. The campaign is also the first one created by BBH Dublin since it announced that it was setting up in Ireland earlier this year. Tesco first entered the Irish market in 1997 when it acquired Power Supermarkets, the holding company for Quinnsworth and Crazy Prices. The campaign highlights...

Core & Saturday Films Roll Out Powerful Campaign Showcasing Trócaires’ Work

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Core and Saturday Films have launched a new campaign called 'One Day' to highlight the work of Trócaire in the 27 countries over the last 50 years. The campaign, which was conceived by Core and developed alongside Saturday Films, shows some of the human stories behind these “One Days,” These include the day that the women of Sierra Leone won...

Bord Gais Backs Shine a Light With New Campaign

Bord Gais Energy has thrown its weight behind a new campaign to promote Focus Ireland’s Shine a Light Initiative which takes place on October 18th. The agency that conceptualised, developed and delivered ‘Moving Day’ was Along Came A Spider - a company fast becoming synonymous with shining a light on social and cultural issues. The project team spent months working...

The Public House Rolls Out New Campaign for FBD Insurance

The Public House has launched a new campaign for FBD Insurance to promote the company’s car, home and farm insurance products. The new campaign is the latest iteration of FBD’s brand platform, “Support. It’s what we do,” which was first developed by the agency back in 2019 and it will run across TV, digital, social and radio throughout 2023. According to...

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