Maxol ‘Little Girl’ – Owens DDB
The Lowdown: Maxol has embarked on its first brand campaign in 20 years. The campaign entitled ‘Little Girl’ highlights the quality and uniqueness of the customer experience at Maxol and our ethos of being ‘at the heart of it’ in the community. The TV ad will run across Ireland and Northern Ireland TV channels and follows the story of a local young...
Glenisk Returns to TV after 11 Year Absence with New Campaign
Glenisk, the premium yoghurt brand has returned to TV screens with its first campaign since 2011. Created by BBDO Dublin and called “Organic. Double Goodlier” the campaign focuses on the consumer and environmental benefits of choosing organic and shows how much people may benefit from having a little Glenisk organic yogurt in their lives. “It’s over a decade since our...
Ad of the Week: Make a Minute – Rothco
The Lowdown: Dairygold, the market leader in the Irish spreads category has embarked on a new campaign for the brand this summer with its new agency ROTHCO. According to ROTHCO’s Chief Strategy Officer, Emer Howard, the challenge was to get Irelands favourite spread into as many Irish Hearts as fridges. Spreading straight from the fridge for over 30 years, Dairygold has a...
Droga5 Lights Up Greener World in New Campaign for Electric Ireland
Droga5 Dublin, part of Accenture Song, has rolled out a new creative platform for Electric Ireland to support the utility company’s sustainability goals while highlighting its offerings to help customers transition towards a “cleaner, greener, and smarter electric future.” As part of the new creative platform, Electric Ireland has created a new 60 second and 30 second for TV with...
Ad of the Week in Association with AdSmart from Sky: Core Launches New Campaign for Irish League of Credit Unions
The Irish League of Credit Unions has launched a new campaign called “Imagine More.” The campaign focuses on letting loan seekers know that credit unions are not just for small, short term loans but that they can also provide bigger and longer-term loans. The two-year campaign will be rolled out in both the Republic of Ireland and Northern Ireland at...
Publicis Dublin Showcases Gas Network Ireland’s Role with New Campaign
Publicis Dublin has rolled out a new campaign for Gas Networks Ireland called “Moving Ireland’s Energy” to highlight what makes the gas network such an essential component of Ireland's energy system and sustainable energy future. This ad was directed by P.O.B. and produced by Motherland, while media is being managed by OMD. The campaign is currently running across TV, radio,...
Ad of the Week: Fleadh TV – Publicis Dublin
The Lowdown: Fleadh Ceoil, the largest traditional music event in Ireland is broadcast and supported by TG4, Ireland’s national language TV station. To demonstrate the exceptional skill of the competing musicians, Publicis Dublin dramatized the incredible force of the Fleadh. The agency filmed famous fiddler, Tola Custy, doing what he does best, playing to a crowd. But, with the use...
Tesco Ireland Rolls Out Food Love Story Campaign in the Irish Market
Following the roll out of its Food Love Stories campaign in the UK, Tesco Ireland has launched it in Ireland. Created by BBH in London, the nostalgic, heart-warming TV ad is based on the insight that many families across Ireland have passed down recipes from generation to generation. Directed by Lochlainn McKenna, the ad features a family preparing their beloved...
Folk Wunderman Thompson Rolls Out Heart-warming Christmas Campaign for An Post
An Post has launched a heart-warming and festive campaign that highlights the importance of sending love to your nearest and dearest this Christmas. The campaign is currently live across TV, VOD, radio, OOH, social and retail. Created by Folk Wunderman Thompson, the TV ad takes its inspiration from the classic L Frank Baum’s novel ‘The Wonderful Wizard of Oz’ and in...
BBDO Encourages Us to Switch Off With New Campaign for Easons
BBDO Dublin's new campaign "Switch Off and Read" for Eason, Ireland's number one bookseller is all about reconnecting people with the simple joy of reading. It's about encouraging parents to read with their children in a time when our lives are fuelled and constantly interrupted by technology. With excessive screen time a source of ongoing worry for parents, "Switch...
