Ad of the Week: Built for a Better World – Javelin Dublin
Credits: Agency: Javelin Dublin Client: Toyota Ireland Title of piece: “Built for a Better World” Creative Directors: Martin Watts/Catherine Lennon Art Director: Martin Watts Writer: Catherine Lennon/Conor Kennedy Agency Producer: Dara McLatchie Director: Brian Williams Production Company: Butter The Lowdown: Javelin have created the new Toyota Ireland Brand promise and launch advertising campaign. “Built for a Better World”. Future oriented and challenging, the strategy speaks to a brand vision of...
The Brill Building Launches New Campaign for Champion Green Initiative
The Brill Building, the agency founded by Roisin Keown, the former DDFH&B head of creative, has rolled out a new campaign called All Rise for Champion Green, the national initiative aimed at encouraging consumers to buy local in a bid to help drive the renewal of local communities, and to reinvigorate local enterprise and economic recovery. The campaign, which will...
Ad of the Week: Bank of Ireland & TBWADublin ‘Begin’
Bank of Ireland has launched a new brand platform and advertising campaign called ‘Bank of Ireland Begin.’ The new brand positioning reflects the bank's intention to demonstrate its core purpose of enabling customers, colleagues and communities across Ireland to thrive. The campaign was created by the bank’s creative agency, TWBADublin . According to the bank, the insight at the heart of the...
Folk Wunderman Thompson Create Powerful Campaign Highlighting Domestic Abuse
Vodafone Ireland Foundation, in partnership with Women’s Aid, has launched a powerful new press campaign that was created by Dublin based creative agency Folk Wunderman Thompson. The campaign portrays the scale of silence endured by victims of domestic abuse, in particular behind the mask of COVID-19. 1 in 4 women in Ireland who have been in a relationship have been...
Orchard Thieves Cider Rolls Out New Summer Campaign
With the all-important Summer months for the cider industry kicking off, the Heineken-owned Orchard Thieves has embarked on a new digitally-led “Follow the Fox” campaign. “As a brand whose DNA is rooted in spontaneous discovery, we’re here for Orchard Thieves fans to live in the moment this Summer; say ‘yes’ and embrace the exciting unknown. This is why we adopted...
New Toyota Campaign from Javelin Urges Drivers to Switch From Diesel to Hybrid
Javelin has rolled out a new vibrant and animated campaign for Toyota Ireland that encourages Irish motorists to “Make the Move” from diesel to one of Toyota’s hybrid electric cars. The campaign is running across TV, social, radio, digital and direct mail. Toyota ceased all production of diesel cars in 2018 and still remains the only mainstream car brand to do...
Maxol ‘Little Girl’ – Owens DDB
The Lowdown: Maxol has embarked on its first brand campaign in 20 years. The campaign entitled ‘Little Girl’ highlights the quality and uniqueness of the customer experience at Maxol and our ethos of being ‘at the heart of it’ in the community. The TV ad will run across Ireland and Northern Ireland TV channels and follows the story of a local young...
Ad of the Week: Snickers – You’re Not You When You’re Hungry
You're not you when you're hungry is up high on the league table of clever brand ideas that keep on giving across the globe. Now BBDO Dublin has spun a very Irish take - a series of posters paying their respects to some important Irish locations and rivalries. What could possibly go wrong? Snickers fired the first shot by trolling...
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023
Timeless Guinness Ad Sees Off Mrs Higgins to Win Christmas 2023 After putting 18 different Christmas ads to test to assess creativity, distinctiveness, fame, emotional response and brand impact, Guinness’ TV ad, The Home of Guinness tops this years’ list of the best festive advertising, according to research undertaken by RED C Research as Richard Colwell and Bryan Cox...
Ireland Legend Paul McGrath Fronts New Chef Campaign for Havas
Havas and the Valeo Foods-owned brand Chef have teamed up with Paul McGrath for a new TV-led campaign to launch a new Chip Shop Curry Sauce. Launched on October 15, the TV ad takes viewers on a tour of a house filled with Irish national treasures of all stripes - from the works of our greatest writers to the N17...
