Home Campaigns Ad of the Week Ad of the Week: The Power Behind Positive Energy

    Ad of the Week: The Power Behind Positive Energy

    With the Autumn rugby internationals well under way and the Rugby World Cup in Japan only a few weeks way, Energia’s new rugby campaign, The Power Behind Positive Energy has gone live.

    The TV campaign sees Irish legends Ronan O’Gara and Shane Horgan reliving iconic moments from their careers. The new rugby communications campaign focuses on how fans #PositiveEnergy can have an impact on rugby teams across the board and when the players harness that positive energy, anything can be achieved.

    The Power Behind Positive Energy campaign follows on from the recent announcement of Energia as Official Energy Partner of Irish Rugby and title sponsors of the Energia All-Ireland Leagues. Over the coming season, the #PositiveEnergy messaging will come to life across TV, Radio, Social and Digital media.

    Energia’s rugby sponsorship also includes Official Energy Partner to Leinster as well as Energia Park in Donnybrook.

    According to Gary Ryan Managing Director, Energia Customer Solutions: “We are very excited for the public to see The Power Behind Positive Energy campaign. We have been diligently working alongside the IRFU and others to create a campaign that truly emphasises how important fans Positive Energy is to a team and the impact it can have on the players. We have an exciting journey ahead of us bringing the Positive Energy message to life across our sponsorship and investment portfolios.”



    Managing Director: Gary Ryan
    Head of Marketing: Geoff Codd
    Senior Brand and Communications Manager: Oonagh Gildea
    Marketing Acquisitions and Communications Manager: Amy O’Shaughnessy
    Acquisition Communications Manager: Stella Wilson
    Senior Sponsorship Manager: Lorna Danaher

    Agency: Boys + Girls

    Executive Creative Director: Rory Hamilton
    Creative Lead: Bairbre McGlade
    Senior Copywriter: Mark Tuthill
    Senior Art Director: Udi Ovadia
    Planning Director: Margaret Gilsenan
    Client Services Director: Pat Stephenson
    Digital Director: Sarah Sherry
    Account Director: David Carter
    Account Manager: Hannah Hewetson
    Head of Production: Derek Doyle
    Agency Producer: Sarah Chadwick
    Agency Producer: Keeva Bolger
    Production: H2 Films
    Creative Producer: Keith Hutchinson
    Director: Dan Gifford
    DOP: Federico Alfonzo
    Producer: Jack Armstrong
    Editor: Nick Armstrong
    Post Production: Windmill Lane
    Flame Artist: John Kennedy
    Colourist: Matt Branton
    Post Producers: Talma O’Sullivan / Dave Quinn
    Sound: Machine Sound
    Executive Producer: Matej Oreskovic
    Sound Design & Final Mix: Alex Bingham
    Composers: Alex Bingham & Jack Matthias


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