Droga5 Dublin Rolls Out Campaign to Support Darkness into Light Walk
With the annual Darkness into Light walk in aid of Pieta House set to take place on Saturday, May 6, Droga5 Dublin has rolled out a new campaign to support the event which is sponsored by Electric Ireland. The emotive campaign drives home the message that everyone is welcome to join the fundraising event, regardless of your background, life stage...
Ad of the Week: Snickers – You’re Not You When You’re Hungry
You're not you when you're hungry is up high on the league table of clever brand ideas that keep on giving across the globe. Now BBDO Dublin has spun a very Irish take - a series of posters paying their respects to some important Irish locations and rivalries. What could possibly go wrong? Snickers fired the first shot by trolling...
Bonfire create COVID-19 TV spot for ALONE
If there is one organisation that the country needs as the COVID-19 situation unfolds it is a highly organised nationwide network of trained volunteers that deal with vulnerable older people that are alone. Thankfully that organisation exists in the wonderful people at ALONE. ALONE has the expertise and trained people in place to deal with this and they have ramped...
National Lottery Shares the Love in New Campaign
Core has rolled out a new cross-platform campaign for the National Lottery that will run across TV, VOD, social, online and point-of-sale over the coming months. Called “Gotta Share the Love” the campaign tells the fictional story of a National Lottery player, “William”, who wins a €7 million Lotto jackpot. He shares the win with his friends and neighbours, by...
HSE: Nobody Will Thank You
“Nobody Will Thank You” was created by Core Creative with media by Spark Foundry.
Virgin Media Campaign Shines a Light on Gaming Community
Virgin Media has launched a new campaign to promote the importance of reliable broadband. Called “Gamers are Athletes,” the campaign was created by Publicis Dublin and taps into the rapidly growing popularity of eSports in Ireland. As part of the campaign, Virgin Media teamed up with the eSports team Wylde to highlight the fact that, apart from being reliant on...
Core & Saturday Films Roll Out Powerful Campaign Showcasing Trócaires’ Work
Core and Saturday Films have launched a new campaign called 'One Day' to highlight the work of Trócaire in the 27 countries over the last 50 years. The campaign, which was conceived by Core and developed alongside Saturday Films, shows some of the human stories behind these “One Days,” These include the day that the women of Sierra Leone won...
Ad of the Week: In the Company of Huskies and We Cover Courage
In the Company of Huskies has created the next instalment in Allianz Ireland’s ‘We Cover Courage’ campaign. In this light hearted ad it tells the story of one homeowner’s everyday courage, when he finally admits to himself that he’s a little over his head when it comes to DIY and needs to ask for help. This ad was created to highlight Allianz Ireland’s Emergency Home Assistance...
The Brill Building Launches New Campaign for Breakthrough Cancer Research
As Ireland has the highest mortality rate from skin cancer in Europe, Breakthrough Cancer Research (Breakthrough) has launched a new awareness campaign called ‘Let’s get to 100% together’, which warns about the importance of protecting skin from UV damage. The campaign created by The Brill Building and calls on people to increase their UV awareness and be vigilant when applying...
Javelin Launches New Integrated Brand Campaign for Toyota Ireland
Javelin has launched a new integrated campaign for Toyota Ireland. The campaign “You’ll Never Take a Wrong Turn with Toyota”, aims to dispel the confusion amongst new car buyers and presents Toyota Hybrid as the right choice for drivers today and into the future. The TV was filmed in Ireland in March 2021 with actor Liam Cunningham behind the wheel...
