Ponder Rolls Out New Campaign for Specsavers

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Specsavers has rolled out a new campaign called “Your Care is Our Business.” The TVC was created by Ponder with producer Paul Holmes and was directed by the award-winning Irish director duo DADDY (Mike Ahern & Enda Loughman) has been launched to shine a light on the local experts who own and run individual stores – providing the best level...

Publicis Rolls Out Latest Iteration of Playtime Campaign for Virgin Media

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Publicis Dublin has rolled out the second iteration of the “It’s Playtime” campaign for Virgin Media. Building on last year’s ‘Toys’ creative, the campaign celebrates how Virgin Media “empowers its customers to unleash their play, in whatever way they choose.” The new campaign is currently running across AV, OOH, digital and social. The ad was directed by director duo Biceps and...

Ad of the Week: Bank of Ireland Celebrates the Four Proud Provinces

Bank of Ireland, which sponsors all four provincial rugby teams - Connacht, Leinster, Munster and Ulster- has launched a new campaign to celebrate its involvement with rugby in Ireland. The campaign, which was created by TBWADublin is the next phase of the brand’s new brand platform Begin. The new brand positioning reflects the Bank’s intention to demonstrate its core purpose...

Ad of the Week in Association with Adsmart from Sky: EBS Launches New Iteration of Mortgage Masters Campaign

BBDO Dublin has rolled out a new brand campaign for mortgage lender EBS. Called Start Here the campaign takes a light-hearted look at the typical journey a first-time buyer takes and the scenarios in which they find themselves as they look to get their feet on the property ladder. The new campaign is  the latest iteration of the mortgage lender’s Mortgage...

RTÉ Gives GAA Minors a Major Boost

With this year being a year like no other for all aspects of GAA and sport, Electric Ireland, RTÉ and Spark Foundry, part of Core have partnered on an innovative new campaign to showcase Electric Ireland’s sponsorship and support of the Electric Ireland GAA All-Ireland Minor Championships. Electric Ireland’s sponsorship platform ‘This Is Major’ brings to life the insight ‘there’s...

An Post Showcases Its Sustainability Credentials with New Campaign

An Post has launched a new cross-platform campaign to showcase its sustainability credentials. An Post and Folk Wunderman Thompson have launched the ‘Living Leaves a Mark’ creative campaign cementing the organisation’s sustainability credentials. The campaign- which will run across TV, outdoor, press, digital and social -  highlights “the big and small steps” that An Post has taken to become a pioneer...

Folk Wunderman Thompson Reveals the Secret Ingredient in New Brennans’ Campaign

Folk Wunderman Thompson has kicked off 2022 with a new campaign for Brennans Bread. Called ‘Bakers Day Off’ the campaign celebrates the bakers from Brennans’ bakery as they prepare for the bakery’s annual day off. The campaign is running across TV, OOH, digital video, radio and social media. The TV spot is narrated by a friend of "Old Mister Brennan" and the viewer sees Old Mister...

Folk Wunderman Thompson Rolls Out Heart-warming Christmas Campaign for An Post

An Post has launched a heart-warming and festive campaign that highlights the importance of sending love to your nearest and dearest this Christmas. The campaign is currently live across TV, VOD, radio, OOH, social and retail. Created by Folk Wunderman Thompson, the TV ad takes its inspiration from the classic L Frank Baum’s novel ‘The Wonderful Wizard of Oz’ and in...

Folk On the Ball with New Rugby Campaign for Vodafone

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With the Rugby World Cup in France set to kick off in two weeks’ time, Vodafone has launched a new campaign to support its sponsorship of Irish Rugby. Created by Folk Wunderman Thompson, the cross-platform campaign includes TV, cinema and outdoor. In addition, a special activation at Dublin Airport will allow fans experience what it is like to walk from...

Ad of the Week: Goosebump Launches New Campaign for Mooju

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Goosebump has launched a new campaign for the Glanbia-owned brand Mooju, a range of flavoured milks that are predominantly targeted at younger consumer demographic. The campaign will be skewed towards a mix of youth influencer marketing, with OOH, Spotify, Social and film all playing a part.  The campaign will also hit stores with POS and digital screens. According to Sarah Love,...

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