Home Campaigns Ad of the Week BBDO Dublin Writes a Love Letter to the Irish for Barry’s Tea

BBDO Dublin Writes a Love Letter to the Irish for Barry’s Tea

BBDO Dublin has created two new ads for Barry’s Tea, including one which promotes its decaf range, a first for the company. The campaigns are to run in rotation over the next two years.

The main ad for Barry’s popular Gold Blend is called  “Love Letter to the Irish”  and it continues the brand’s rich creative legacy albeit with a modern twist.    The ad reworks the brand’s traditional letter format, now inwardly reflective and focusing upon a modern, contemporary Ireland, celebrating Irishness through the lens of a person who has moved to Ireland from abroad and who has fallen in love with the culture, quirks and customs of the Irish.

“In the past we have told stories of Irish people finding the feeling of home in faraway places through the ritual of a cup of Barry’s.  With this campaign, we flip that on its head and tell the story of a person who finds their new home in Ireland through that same ritual,” says Shane O’Brien, executive creative director, BBDO Dublin.

Barrys Tea – Mugs from BBDO DUBLIN on Vimeo.

The new Gold Blend spot is joined by another for Barry’s Decaf tea, called “Mugs” and features roommates  Bruna, from Brazil, appreciative of all her new home country and everything its people have to offer, and Una, from Cork, reflective of the journey that has led to her new home in the city.

Written by Isabel Harvey and Ivona Poljak , and directed by Hadi for production company Butter, both spots are moving portraits of modern Ireland which stay true to the Barry’s Tea canon while asking the viewer to reconsider the brand and those moments of connection.


Agency: BBDO Dublin

Creative Team: Isabel Harvey, Ivona Poljak

Head of Production/ Agency Producer:  Noel Byrne

ECD: Shane O’Brien

CEO: Neal Davies

Strategic Planning Director: Rachel O’Donovan

Head of Account Management: Katie Cunningham

Account Director: Ciara Burke

Production Company: Butter

Executive Producer: Michael Duffy

Producer: Michael Donnelly V

Director of Photography: Luke Jacobs

Production Designer: Kate Moylan

Stylist: Sarah Flanagan

Location Manager: Mick Swan

1st Assistant Director: Oisin McGovern

Sound Recordist: Dean Murray

Edit: Javi Ramos Acinas

Grade: Pana Argueta @ NHB Berlin

Online: Rory Gavin @ Outer Limits

Cast: Una O’Brien, Vanessa Nunes, Madison Cawley, Sammy Torres, Doireann Daly, Brendan Conroy, Mahmoud Aldachan & Kathryn McKiernan

Casting by Ali Coffey Casting

Sound: Kevin Breathnach from Avondale

Music supervision: Julian Goodkind from PureSync


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