The Boys of the NYPD Choir Sing Galway Bay in Christmas Cracker from The Public House
The Dublin-based agency, The Public House has rolled out a new Christmassy campaign for EPIC The Irish Emigration Museum that brings the boys from the NYPD Choir together for the first time to sing Galway Bay, in a powerful nod to the festive classic Fairytale of New York by Shane McGowan and Kirsty McColl. Possibly the most played Christmas song...
SuperValu Urges Us to Reclaim Dinner Time in New Campaign from Boys+Girls
Boys+Girls has rolled out a new campaign for SuperValu. The campaign, which is running across TV, VOD, and cinema, is called “Dinner Time Well Spent” and asks the question “when did the food that brought us together get replaced with the feeds that pull us apart?” According to the retailer “the campaign is a rallying cry to Irish households to...
Campaign of the Week: AIB ATMs Reveal the Shocking Truth of Financial Abuse
Rothco | Accenture Interactive and AIB in collaboration with Women's Aid, have launched a new campaign to highlight the financial abuse of women in Ireland. As Ireland’s largest financial institution, AIB is actively tackling a range of issues affecting its customers. Working behind the scenes, its dedicated Group Advocacy department, established in 2018, had identified that financial abuse within relationships...
Ad of the Week in Association with AdSmart from Sky: Thinkhouse Barry’s Tea
The Dublin-based agency Thinkhouse has created a new campaign for Barry’s Tea, the brand’s first major campaign in three years. Thinkhouse picked up the creative account for Barry’s in 2019 and the new campaign will run across TV, radio, digital and social and will be supported by a PR. Media planning and buying is being handled by OMD. Shot in Dublin...
Woodie’s Brings Christmas Back Home in New Campaign
Rothco, part of Accenture Interactive, has created a heart-warming Christmas campaign for the DIY and homewares chain Woodies. The campaign is being supported by a high impact 360 media strategy developed by Mindshare and Wolfgang Digital. The TV ad will also be supported across multiple channels including TV, VoD platforms and social media, while other elements of the ‘Acts of...
New RSA Campaign Highlights Vulnerability of Older Pedestrians
The Road Safety Authority (RSA) has launched a new campaign highlighting the vulnerability of older pedestrians on our roads and the importance of keeping a look out for them when driving. The new campaign was created by BBDO Dublin and according to Shane O’Brien, executive creative director of the agency: “The challenge with this campaign was striking a balance between...
Droga5 Dublin Tugs at Heartstrings With New Campaign for Denny
Droga5 Dublin, formerly Rothco, has created a new emotive campaign for Denny called “Grand Dad.” This is the first campaign created by the agency since it rebranded while it’s also the first campaign for Denny since it was sold to Pilgrim’s Foods in 2021. The heart-felt campaign aims to remind us that, sometimes, the most comfort is derived from comforting...
Rockshore Rolls Out New Campaign by M&C Saatchi
The London-based agency M&C Saatchi London has rolled out a new campaign for the Diageo-owned lager and cider brand Rockshore. This is the first campaign the agency has created for the brand since winning the creative pitch following a shoot out with two Irish agencies. Called “Refreshingly Irish”, Diageo says the new campaign is part of a “bold, distinctive, fun new...
Droga5 Dublin Rolls Out New Brand Campaign for Denny
Droga5 Dublin, part of Accenture Song, has launched a new campaign for the food brand Denny. Following on from the success of the 2023 TV-led “Grand, Dad” campaign, the new social-first campaign “captures real and authentic family moments as it reunites two Irish families who haven’t been together in some time.” Called “Hungry for Home” viewers follow the stories of Annie...
Campaign of the Week: CARI Foundation’s The Carousel
Focus Advertising and Banjoman Films have teamed up to create a powerful video campaign for the CARI Foundation, the charity that provides child-centred specialised therapy and support to children, families and groups affected by child sexual abuse. Called “The Carousel,” the video campaign explores what is a very difficult and important message in society today. “It is a really tough line...
