Core Rolls Out Major Recruitment Campaign for Gardaí Siochána
With the Gardai Síochána seeking to take on an additional 1,000 new recruits in 2023, Core has rolled out a new recruitment campaign for the force to bring the total number of Gardaí in service to 15,000. The campaign shows the true nature of the job – working at 4am, making arrests, being physically active, as well as the significant...
Ad of the Week: Boys + Girls Discover Different
Boys and Girls has rolled out a new global campaign for Bushmills, the iconic Irish whiskey brand which is now owned by the Mexican drinks giant Jose Cuervo. Titled “Discover Different” and with a sentiment dedicated to those that “aren’t afraid to go their own way”, the new creative taps into the essence of the Bushmills drinker and speaks to...
Virgin Media Campaign to Promote Smart Home Offering
Virgin Media has launched a new national brand campaign that highlights its smart technology offering. Created by BBH in London, the campaign celebrates the uniqueness of Virgin Media’s network delivering a reliable and seamless entertainment experience, direct to the home. According to the company, the ad is designed to ‘Inspire’ and take the first step towards a seamlessly connected smart...
Rothco Rolls Out New Campaign for Denny’s Meat Free Range
Rothco, part of Accenture Interactive, has rolled out a new campaign for Denny’s meat-free range of products which have been launched on the Irish market. Long associated with bacon, sausages and puddings, the new Denny’s range includes meat-free sausages, burgers and mince. Denny’s is owned by Kerry Foods and the company has invested heavily in developing a range of plant-based...
Boys+Girls Share the Love in Christmas Campaign for Littlewoods Ireland
Littlewoods Ireland, Ireland’s largest online only retailer, has launched its annual Christmas campaign. Called “Share the Love this Christmas,” the campaign was created by Boys+Girls.which picked up the account for Littlewoods during the summer. The narrative-driven and heartfelt story was shot on location in Ireland and focuses on the loving relationship between a hardworking mother and her little daughter, Ava. “At...
Folk Wunderman Campaign for Irish Life Drives Awareness of Responsible Pensions
Folk Wunderman Thompson has created a new campaign for Irish Life to drive awareness of the brand’s responsible pension offering and the difference pension customers could be making for the planet. The campaign aims to bring peace of mind to those who are making sustainable efforts in their everyday life, showing how their pension savings can align with these values...
Ad of the Week: RSA’s “What Do You Think Will Happen?”
The Road Safety Authority has launched a new campaign to promote the use of seat-belts while driving. The campaign- which was created by BBDO Dublin- targets young men who do not fear the physical consequences of not wearing a seatbelt because no matter how dangerous the odds may actually be, they do not believe that something fatal will ever happen...
Swim Ireland Launches Powerful Campaign to Prevent Drowning Accidents
As lockdown restrictions continue to be lifted and a more people head to the beach during the Summer months, Swim Ireland has launched a powerful new radio and digital campaign to coincide with Drowning Prevention Week. Created by Boys+Girls, the campaign highlights how easy it is for a parent to stop monitoring their children as they swim and the horrific...
INM Rolls Out New Campaign to Promote its Weekend Titles
The Dublin-based creative agency The Public House has rolled out a new cross-platform campaign for INM’s weekend titles, the Sunday Independent and the Irish Independent on Saturday. The campaign consists of a national TV advert, OOH, press and digital. According to the agency, “the campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style of writing helps readers feel closer to Irish...
Folk Wunderman Roll Out Powerful Campaign for Irish Cancer Society
https://vimeo.com/679973789/734022029c The Irish Cancer Society and creative agency, Folk Wunderman Thompson, have launched a poignant and powerful campaign to inspire people in Ireland who have been impacted by cancer to ‘take back from cancer,’ as part of this years’ Daffodil Day. Taking inspiration from the Akkoç family, the campaign follows the life of aspiring young filmmaker Ziya, sharing some intimate and...
