Ad of the Week in association with Adsmart from Sky: Frank and Honest’s Sustainability Committments
The youth marketing agency Thinkhouse has created a new campaign for the coffee brand Frank and Honest, which is owned by the Musgrave Group. The new cinema and OOH campaign aims to be "honest about its commitments to sustainability: how it sources its coffee from Rainforest Alliance Certified Farms that benefit forests, communities and wildlife." "Initially, the brand team discussed sending...
eir Rolls Out New Campaign to Promote Faster Broadband Offering
Telecommunications company eir has launched a new nationwide multi-platform campaign called “The End of Ordinary” to promote its Gigabit Fibre Broadband offering. Created by The Tenth Man, the innovative campaign has bold ambition, with all elements filmed in camera and sped up in post to run ten times faster, “mirroring the speed of the product and the eir proposition Let’s...
Glenisk Returns to TV after 11 Year Absence with New Campaign
Glenisk, the premium yoghurt brand has returned to TV screens with its first campaign since 2011. Created by BBDO Dublin and called “Organic. Double Goodlier” the campaign focuses on the consumer and environmental benefits of choosing organic and shows how much people may benefit from having a little Glenisk organic yogurt in their lives. “It’s over a decade since our...
A Bearded Dragon & Bonny Tyler Star in Boys+Girls Campaign for Three
Boys+Girls, has rolled out a new campaign for mobile phone and telecoms operator Three. Last year Three Ireland launched its new Connected Life retail offering – one which moved the brand away from the traditional telco space and into one that emphasised contemporary living and how connected devices can benefit our everyday lives. The new campaign continues this journey with...
Bord Gais Rolls Out New Sustainability Campaign
Bord Gáis Energy has launched a new campaign aimed at supporting its customers on their journey towards a more sustainable living. The energy provider worked with Folk Wunderman Thompson and Mindshare to create the campaign, which is running across TV, VOD, social and digital. “See it, Solve it” brings to life Bord Gáis Energy’s ongoing journey to becoming a home energy...
Mr Tayto Saves Christmas and Santa in New Campaign from Publicis Dublin
Publicis Dublin has created a new Christmas campaign for the iconic Irish crisp brand Tayto. The new campaign is Tayto’s first ever Christmas campaign to promote the Tayto Christmas Box, a staple in many Irish households over the festive season. It also answers an age-old question: when Santa Claus is finished travelling the world dispensing gifts to children every Christmas Eve,...
Ad of the week: Frank and Honest ASMR
Frank and Honest Coffee is always trying to think outside the coffee cup when it comes to creating content for their audience, and with this in mind they have created ASMR videos for their fans to enjoy. ASMR (Autonomy Sensory Meridian Response) is one of the biggest online trends at the moment. The videos trigger a sense of joy, relaxation...
Paddy Power Counts Down to Cheltenham with New Campaign & New Media Agency
With the Cheltenham Festival only a few weeks away, Paddy Power has launched its latest cross-platform campaign, a tongue-in-cheek nod to the great rivalry between Ireland and England in everything from sport to Brexit, with a bit of history thrown in for good measure. The campaign was created by the Dublin-based agency The Public House with media handled by Mediaworks...
Huskies Create Hard-Hitting Campaign for St. Vincent de Paul
With the ongoing pandemic wreaking havoc on the finances of many Irish charities, St. Vincent de Paul (SVP) has launched its annual appeal with a new campaign created by In the Company of Huskies. SVP is Ireland's largest charity and it receives more than 150,000 calls each year, usually from people in need of food. Due to unprecedented economic circumstances...
BBDO Dublin Writes a Love Letter to the Irish for Barry’s Tea
BBDO Dublin has created two new ads for Barry’s Tea, including one which promotes its decaf range, a first for the company. The campaigns are to run in rotation over the next two years. The main ad for Barry’s popular Gold Blend is called “Love Letter to the Irish” and it continues the brand’s rich creative legacy albeit with a...
