An Post Promotes Parcel Service with New Campaign
An Post has launched a new campaign called World Wide Open which is aimed at promoting its parcel delivery service. The new campaign was created by Target McConnells. According to Target McConnells' managing director, Abi Moran:“We wanted to make a powerful statement. In a time when some countries are talking about building walls and there’s a global tendency towards insularism, we...
Lidl Ireland Christmas 2015 – Postman Derek – Chemistry
The lowdown: Christmas is brilliant isn't it? Except for when it's not. It's a little talked about fact, but sometimes Christmas can get a little bit, well, un-fun. Luckily even the most die hard Scrooge can't resist Lidl's delicious range of festive food, and the Christmas spirit is restored once again; allowing one and all to 'share a Lidl bit...
Ad of the Week: RSA’s “What Do You Think Will Happen?”
The Road Safety Authority has launched a new campaign to promote the use of seat-belts while driving. The campaign- which was created by BBDO Dublin- targets young men who do not fear the physical consequences of not wearing a seatbelt because no matter how dangerous the odds may actually be, they do not believe that something fatal will ever happen...
Department of Justice Highlights Pathways for Domestic Violence with New Campaign from Javelin
The Dublin-based Javelin has created a new campaign for the Department of Justice to raise awareness of the growing problem of domestic violence and the pathways to safety and support for victims of domestic sexual and gender-based violence. The campaign was created in both Irish and English and is running across TV, radio, digital, social, OOH and print. A new...
Rothco Rolls Out New Prayer of the Brave Ad Campaign for AIB
AIB has launched a new cross-platform campaign as part of its Backing Brave proposition. Created by Rothco, part of Accenture Interactive, the campaign is called Prayer of the Brave and applauds business owners and leaders by way of an inspiring prayer of positivity, encouragement and reassurance. Each line of the prayer reveals the inner-most thoughts of business owners; their...
Publicis Dublin Raises a Toast to Island’s Edge in New Campaign
Publicis Dublin has rolled out a new campaign for the Heineken Ireland-owned stout brand Island’s Edge. Called “It’s better, less bitter,” the through the line campaign celebrates those who choose optimism over bitterness in their lives. “With this campaign we worked collaboratively with the Island’s Edge team toward a shared ambition to give consumers two things; a clear product truth that...
Ad of the Week: eir – Let’s Make Possible
As part of a new brand re-positioning, eir has launched a new campaign called Let’s Make Possible featuring a number of familiar – and some unfamiliar- faces who celebrate their skills, ambitions and confidence in themselves and the infinite possibility that a truly powerful network allows. Created by Rothco the campaign centres on remaking that well known iconic song “Anything...
Ad of the Week: Seize the Denny
The Lowdown: Henry Denny & Sons is a much-loved Irish brand, but over the last few years, this iconic brand had started to move into the background. After winning the account last year ROTHCO (part of the Accenture Interactive group) realised Henry Denny & Sons isn’t just iconic, it’s iconic on a monumental scale. After spending some time looking into the brand’s...
Ad of the Week: National Dairy Council Targets Younger Consumers in New Campaign
TBWADublin has created a new advertising campaign for the National Dairy Council. The campaign, called ‘Love Irish Dairy and it Loves You Back’, is aimed at reminding consumers of the benefits of including dairy in their daily diet, particularly younger consumers. “This is the second phase of Irish Dairy – The Compete Natural advertising campaign and aims to offer a fresh...
The Public House Launches New Campaign for FBD Insurance
The Public House has rolled out a new campaign for FBD Insurance that aims to highlight the insurer’s position as the country’s only home-grown insurer which has been in operation for 50 years. Research identified FBD’s strong heritage, particularly in rural areas. The campaign, which is called Support. It’s What We Do, aims to address this by targeting a much...
