Rothco, part of Accenture Interactive, has rolled out a new Summer campaign for Woodie’s called New Best Friend, a touching view of an ordinary back garden as seen through the eyes of a young boy.
The new campaign follows on from Woodies successful Christmas campaign which featured Mrs Higgins and her rickety gate and introduces us to Liam who sees his back garden as a giant playground full of fun and adventure.
Liam and his new companion embark on an epic expedition where they encounter toe-nipping crocodiles, jump over boiling hot lava on the trampoline and trek through a wild jungle of clothes drying on the line. Liam then comes to a stop next to his mum’s flower bed where she is gardening happily in the sunshine. He reveals who he has been showing around – he is dragging a cart behind him and in it sits a small potted plant. Liam picks up the plant and welcomes it to its new home.
According to Suzanne Quinn, digital & marketing director at Woodie’s: “Our homes and outdoor spaces continue to be hugely important, as much of what we do is still taking place here. We wanted to create a piece of film seen through the eyes of a child enjoying his garden, to show there are brighter days ahead with summer on its way. At Woodie’s we believe everyone can be a Homemaker, even as young as Liam with his new best friend the pansy.”
“At Woodie’s, we know that gardening is an incredibly mindful and relaxing past time and watching Liam and his mum spend time together in the garden reminds us that this is a hobby that can be enjoyed by all age groups. When children are encouraged to garden, they have the opportunity to develop a hobby that will grow and blossom with them,” adds Hilda Lyon, head of marketing at Woodie’s.