Home Campaigns Ad of the Week Ulster Bank – First Five

    Ulster Bank – First Five

    Ulster Bank have launched a mortgage campaign advertising their ‘First Five’ Mortgage, with five great benefits for first time buyers. The humorous ad centers on “your mum’s sofa” as a young couple try to put their own stamp on their first home.

    Speaking about the ‘First Five’ mortgage campaign, Ulster Bank’s Head of Marketing Tony Boylan said:

    “Ulster Bank is committed to providing ‘Help for What Matters’ to customers, and the new mortgage campaign represents a laser focus on precisely what that help looks like. We know from talking to our customers that they want real, tangible support when buying their first home and that’s exactly what the ‘First Five’ features provide. They make the journey to owning a home that bit easier for our customers and are complemented by a team of dedicated mortgage specialists across the country.”

    “Our launch campaign for Ulster Bank’s First Five delivers on our simple focus of “Help for what matters” with a media strategy that arrives, assures and attains first time buyers. The campaign is delivered across TV, VOD, Cinema, Radio, Outdoor and Digital. This is the first Ulster Bank digital precision advertising campaign. By integrating data, machine learning and automation in the creative process, we enable Ulster Bank to efficiently deliver more resonant brand experiences to customers with every ad impression. We are making every impression count.”

    Aoibhín Lennon, Client Director, Spark Foundry

    Credits:

    Media Communications Agency: Spark Foundry
    Business Director: Gemma Corbett
    Client Director: Aoibhín Lennon
    Senior Client Manager: Jane McNamara
    Client Manager: Jordan Dunne
    Digital Client Director: Paul Ferry
    Senior Digital Client Manager: Darragh Barker
    Search Client Director: Storm Russell
    Search Client Manager: Keith McGarry

    Creative Agency: Boys & Girls

    Executive Creative Director – Rory Hamilton
    Creative Director – Mark Tuthill
    Senior Art Director – Bairbre McGlade
    Head of Design – Barry Smith
    Head of Production – Derek Doyle
    Business Director – Chris Upton
    Account Director – Ottilie Culloty
    Account Manager – Alicia Coyle
    Account Executive – Chloe Bolton
    Strategic Planning Director – Margaret Gilsenan
    Production Company: Antidote
    Director: Henry Mason
    MD/Executive Producer: Andrew Freedman
    Line Producer: Glen Collins
    Production Coordinator: Paula Stewart
    Post Production: Windmill Lane
    Editor: Lee Hickey
    Grade: Matt Branton
    Sound: Locky Butler